The Olympus VR-310 is a high specification compact camera with a low price. The VR310 offers a 10x super wide 24-240mm zoom lens, 14 megapixel sensor, 720p HD movies, 3 inch LCD screen and Dual Image Stabilisation. The Olympus VR-310 is available in silver, black, red and purple for £130 / €129 from January 2011.

Olympus UK Press Release

Olympus’ VR Series compact combines value-for-money & high spec

Smart VR Series fits a bigger zoom in a smaller body

Olympus VR-310 offers unbeatable value

Hamburg, 6 January 2011 – At last a camera that proves you don’t have to spend a fortune to get a big kick out of great quality pictures. The new Olympus VR-310 offers unrivalled value for money – a combination of the newest technology, the most compact design and the easiest handling at a sensationally low price. This compact camera has what it takes for a fast-paced, high-tech lifestyle and in this price category it’s head and shoulders above the rest. None of the VR-310’s rivals comes close to its startling combination of features: a powerful optical zoom, ultra-slim dimensions, seven creative Magic Filter options and HD Movie capability. With this impressive spec, the VR-310 delivers more than just value-for-money. The quality of the stills and movies it captures is exceptional, thanks not least to the 10x super wide 24-240mm* zoom lens that defies the camera’s slim contours. With automatic features like Dual Image Stabilisation and Intelligent Automatic Mode (i-Auto), it’s the ideal standard-bearer for Olympus’ next-generation VR Series that makes easy-to-use, super smart, super zoom compacts available at an unbeatable price. The VR-310 is around for £130 from January 2011.

Miniaturised optics, maximum brilliance
Even for Olympus, with its tradition of producing world-class optics, the zoom lens on the VR-310 is something special. It takes a minor miracle of optical engineering to fit a top-notch 10x super wide optical zoom lens (24-240mm*) into a camera this slim and compact. At just 19.3mm deep the VR-310 is significantly slimmer than comparable rivals – and offers all the versatility of a powerful wide zoom lens. Users can pull out for broad group shots or zoom in on distant objects that lesser cameras simply can’t capture with any level of detail. With 14 Megapixel resolution and movie recording in 720p High Definition, Olympus’ trademark pixel-rich quality is a given – even when images are viewed on a large-screen TV. 

Clever design, maximum usability
The VR-310’s light and super-compact design makes it a pleasure to carry, hold and use. What’s more, the ergonomic layout of the controls and a full compliment of intelligent Olympus technologies mean it’s easier than ever to capture and enjoy excellent photos and HD movies worry-free.
Dual Image Stabilisation counteracts camera shake to virtually eliminate blur while AF Tracking and the three-inch colour LCD make it simple to frame and capture good shots – and fun to review them afterwards.

AF Tracking even keeps subjects in focus who move in and out of the frame. Other clever features like i-Auto, Scene Mode and Shadow Adjustment Technology automatically adapt settings to different conditions or subjects.

Magic Filters, maximum creativity
The VR-310 comes with seven of the fun Magic Filters featured on Olympus’ high-end cameras, so users can add striking special effects to their photos directly on-camera – without splashing out on a model with a lot of features they’d probably never use. Magic Filter options range from Soft Focus and Fish Eye to Pop Art, Punk and the new Sparkle filter that adds twinkling reflections to shiny objects. Whichever effect users choose, Magic Filters make it simple to create unique-looking shots without the hassle of retouching images on a computer.

The Olympus VR-310 is available in silver, black, red and purple for €129 from January 2011.

Outstanding features:

Image Quality
• 10x super wide optical zoom (24-240mm*) for superb close-ups and group shots
• 720p HD Movie with sound for capturing movies in excellent quality
• 14 Megapixels for high-quality full-size movies, stills and prints
• Dual Image Stabilisation for reducing blur with fast-moving shots

Usability
• 3” colour LCD (230,400 dots) for easily framing, reviewing and sharing shots
• Face Detection and Shadow Adjustment Technology for capturing people’s faces just as you want them
• Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing
• Scene Mode for automatic settings that suit specific conditions (e.g., Landscape, Night)

Creativity & Flexibility
• Magic Filters for adding creative effects to still photos: Punk, Pop Art, Pin Hole, Drawing, Fish Eye, Soft Focus, plus new Sparkle

Other key features:
• Full-metal, super-slim body for an attractive, robust design
• [ib] software for browsing, organising and viewing images by person, place, location or event
• ISO 100 to 1600
• SDHC and SDXC memory card compatible**
• USB battery charging

* 35mm camera equivalent.
** SD is a trademark of SD Card Association.

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