OmegaBrandess Launches PinPoint

February 21, 2012 | Zoltan Arva-Toth | Accessories | 0 Comments |
News image

PinPoint, a camera-mounted focus assist system developed by DeluxGear, is now available from OmegaBrandess. Outfitted with an activator button, PinPoint emits a narrow, green light beam to help the camera’s AF system acquire focus in a dark environment. Once the camera focuses, the user then releases the activator button on the PinPoint and takes the shot. PinPoint helps with low light conditions, monochromatic surfaces, picking subjects out of a crowd, and so on. The device PinPoint comes with two universal mounting options so it can be used with all SLR cameras, the company claims. Powered by two AAA batteries, PinPoint (list price: $169.99)comes with a velvet bag for easy storage and a one-year warranty.

Press Release

Need Help Locking in Focus? Say Hello to PinPoint

New System Assists with Focusing in Low Light, Low Contrast Conditions

Hampstead, MD (For Immediate Release) — Trying to focus in low light situations is not only frustrating for many photographers, but it can easily make one go mad, which is why the people at OmegaBrandess, leading distributors in the photo and video market, are so excited about their latest find. Meet PinPoint.  It is a camera-mounted system, made by DeluxGear, that eliminates focus hunting as a problem.

Pinpoint is extremely easy to use. When the photographer is ready to take the photo, he or she presses the unit’s activator button to emit a narrow, green light beam. The camera’s auto focus then quickly zeroes in on the light to acquire focus. If a photographer is focusing manually, he or she just focuses on the pinpoint of light. Once the camera focuses, the user then releases the activator button on the PinPoint and takes the shot.  The photographer can control the length of time the light is visible. PinPoint helps with low light conditions, monochromatic surfaces, picking subjects out of a crowd, macro photography, or when a photographer’s field of view is obscured.

“When a photographer experiences difficulty focusing, it can make or break a photo and most often, photographers will not even know that a photo is out of focus until it is too late to fix it,” says Tom Nickell, the CEO of DeluxGear. “With PinPoint, photographers can be confident that they are capturing crisp, clear photos of those once-in-a-lifetime moments. In fact, we purposely called it PinPoint because of its spot-on accuracy in making sure that the subject photographers want in focus, is in focus.”

PinPoint also provides additional benefits. It can also serve as a sighting tool . Photographers can now easily identify the center of a shot without needing to look through the viewfinder, a great help in candid and studio photography or when photographing models. PinPoint can help cameras focus in low light situations anywhere from 2.5 to 130 feet, depending on how dark the conditions are and the adjustable focal range of the lens. The darker it is, the further the range. Also, if the focal range of a lens is less than 130 feet, PinPoint will only assist focusing up to that point or limit. The light beam is created by a Class II, green DPSS laser diode with less than one milliwatt (mW) of power, making it extremely safe to use. It is also FDA certified.

PinPoint comes with two universal mounting options so it can be used with all SLR and DSLR cameras. The supplied ball head mount easily slides into the camera’s hot shoe mount.  Or, photographers can mount the PinPoint to the bottom of the camera’s body, the battery pack, the tripod collar, the tripod’s quick release plate, or DeluxGear’s Lens CradleTM system.

The PinPoint focus assist system is small and compact. It weighs approximately six ounces, and is 3.2”L x 3.4”W x 1.1” H in size so it can easily be stored in a camera bag, a photo vest, or even in a user’s pocket. The unit is powered by two AAA batteries, which are included with the unit. With standard usage, the battery will last approximately six months, though the lifecycle of the light itself is 5,000 hours. PinPoint comes with a velvet bag for easy storage and a one year warranty.  For more information about PinPoint, please visit http://www.omegabrandess.com or call (800) 777-6634.

About DeluxGear
DeluxGear is a Lexington, Kentucky-based manufacturer and marketer of innovative camera accessories.  Originally, DeluxGear was founded in May of 2007 by Michael and Sandra Dowell. Michael is a professional photographer and inventor of the patented Lens Cradle TM and Lens Guard TM and the PinPointTM.  DeluxGear provides quality products to professional and amateur photographers all over the world.

About OmegaBrandess
OmegaBrandess has manufactured and distributed photographic and imaging products for over 70 years. A privately held company, OmegaBrandess supplies the photography industry with over ten thousand products from dozens of branded lines. For more information about OmegaBrandess and its represented brands, call 410-374-3250 or visit http://www.omegabrandess.com.



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