Only 15% Backup Regularly

December 20, 2010 | Mark Goldstein | Technique | 9 Comments | |
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Only 15% of consumers back up their computer files on a regular basis (once a week or more). In a survey by Acronis, almost a third (29%) do not back up their files, photos and music, while a quarter (25%) state that they only back up when they remember.

Do you back-up your photos regularly? If so, what kind of system do you have in place? Let us know in the Comments.

Acronis Press Release


LONDON, UK., December 9, 2010 — Acronis , a leading provider of easy-to-use backup, recovery and security solutions for physical, virtual and cloud environments, is today releasing research which unveils that consumers are generally aware of the need for backup and recovery, even if they are not carrying it out regularly enough.

When surveyed, 83% of consumers stated that they understand the need to back up, indicating that awareness of the technology is increasing and is catching up with other more established consumer technologies such as antivirus software.

However, despite the awareness of the technology much of the data on PCs and laptops is not being protected. Almost a third (29%) of consumers do not back up the files, photos and music on their machines at all, while a quarter (25%) state that they only back up when they remember. In fact, only 15% back up on a regular basis (once a week or more).

The research revealed that people are well-educated about backup and recovery, with only a small minority of consumers stating that they do not back up because they do not think that their data is at risk or because they are ignorant about the subject matter. Apathy is the main barrier with almost half of consumers (48%) stating that they know they should back up but they do not do it or do not do it correctly.

While consumer attitudes to backup and recovery may be complacent, the survey indicates that people do fear the prospect of losing all their data and the consequences of not backing up. For instance, 62% of consumers fear the prospect of their PC or laptop crashing, losing their machine or it being stolen, as opposed to just under a third of consumers who fear virus attack (31%).

“It is encouraging to see that more and more people are becoming aware about backup and recovery,” David Blackman, General Manager Northern Europe at Acronis explains. “However, consumer backup practices are still sloppy and many of us are putting months’ worth of data at risk. While awareness of backup is creeping up behind antivirus we’re still not at the stage that security products are at. What is needed is backup software similar to antivirus solutions, which is easy to use and backs up data without the consumer even having to think about it.”

Why backup and recovery is just as important as antivirus:
1.    Backup and recovery tools can actually protect you if your antivirus fails. If your computer gets infected, simply roll back to the last good backup and reinstall. 
2.    Antivirus may protect your machine from viruses, but what happens if the hard drive fails (which is highly likely as technology does not last forever). With backup and recovery software you can reinstall your system, applications and files to a new computer or PC.
3.    How about if your laptop gets lost or stolen? Where are your files? With online backup and recovery you can simply download your files to a new PC from a secure location.
4.    What happens if you did not update your security software and your PC cannot access the file you downloaded? Would you lose all your previous data?
5.    What would happen if your operating system did not start when you switch on your computer? Do you say goodbye to your data?

Acronis surveyed 440 consumers both face-to-face and online in August 2010. Respondents were questioned in France, Germany, UK, APAC, Sweden and Spain. 46% were female and 54% were male.

Acronis created the following video when questioning people for this survey .

About Acronis
Acronis is a leading provider of easy-to-use backup, recovery and security solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis’ disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime. Acronis software is sold in more than 180 countries and available in 13 languages. For additional information, please visit . Follow Acronis on Twitter: .

Acronis® and the Acronis logo are registered trademarks or trademarks of Acronis Inc. in the United States and/or other countries.

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Your Comments

9 Comments | Newest Oldest First | Post a Comment

#1 Digital SnapHappy

I attempted to backup my video mpeg and photo jpeg using high capacity USB sticks, but the cost was eye-watering, to say the least. Amazon's AWS services seem tailor-made for backup, but unless you upgrade your broadband link, the upload times are prohibitive. Security is always an issue when you backup "into the cloud". BD or Blu-Ray discs are a godsend. I can get 22.5Gb of data per disc at about £4.50 per disc - fortunately my computer came equipped with BD-RW, but Blu-Ray writers are inexpensive now.

1:48 pm - Monday, December 20, 2010

#2 Solmisol

I backup weekly on an external 500 GB harddisk with a spacial backup software.

2:25 pm - Monday, December 20, 2010

#3 Freedriv082000

I learned the hard way about backing up. I have previously lost important pictures and documents. So I now have two external hard drives. I copy everything to these drives.

2:48 pm - Monday, December 20, 2010

#4 Michael Perham

Using Windows 7 Professional's backup, I automatically back up each day at 2am to an external hard drive. Once a week I also back up to another portable external that I keep off site.

3:32 pm - Monday, December 20, 2010

#5 Pag

My entire hard drive is backed up to en external hard drive every time my computer is idle for 15 minutes. So, typically my hard drive is backed up multiple times each day, but it happens invisibly since the PC is idle anyway. The only problem is that it's not a remote back up, so if there's a fire, an eathquake or something else, there's a chance both hard drives could fail at the same time. Still, it's great protection against your typical hard drive mechanical failure.

8:50 pm - Monday, December 20, 2010

#6 Mister Max

I back up (to Acronis, as it happens) every night - or maybe it would be better to say that Acronis runs every night to back me up to one of two external hard disks. I take the active one to another location every two weeks, switching to the one stored there. I delete the old backups on the retrieved one, and that's all I do. I get emails from the backups every night - a data backup and an image backup - so that I can see that they ran. So I have 14 to 27 backups at any time, and I'm secure even if my house blows up.

12:35 am - Tuesday, December 21, 2010

#7 John

I have a full backup with daily updates on an external 500 GB desk hard drive using Time Machine. I recently lost the hard drive on my laptop and completed a new hard drive installation and recovery in less than 2 hours. Need I say more.

2:43 am - Tuesday, December 21, 2010

#8 Me

In the 17 years i have used computers, only once did a HDD ever fail on me, the famous IBM Deskstar, and even then i was able to recover ALL my data.
Never felt the need to back up and never will.

5:26 am - Tuesday, December 21, 2010

#9 Otto Focus

In the 17 years i have used cars, never once did I need to do up my seatbelt.
Never felt the need to do up my seatbelt and never will.

9:40 pm - Tuesday, December 21, 2010