Panasonic Launches London 2012 Cameras

July 1, 2011 | Mark Goldstein | Compact System Camera, Digital Compact Cameras | 1 Comment |
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Panasonic has unveiled a range of special and limited edition collectables to celebrate London 2012. Custom designed versions of the Lumix G3 compact system camera and DMC-S3 compact camera are amongst the products on offer. Panasonic has manufactured just 2,012 of each model, and each comes with a commemorative one-year-to-go £5 coin from the Royal Mint and new London 2012 packaging.

Panasonic UK Press Release

Share the passion of the Olympic Games with Panasonic’s London 2012 camcorders, cameras, headphones and memory cards

Panasonic, a Worldwide Olympic Games Partner, has unveiled a range of special and limited edition collectables to celebrate London 2012.

Fans of the Olympic Games can now capture, keep and share this momentous occasion with specially designed London 2012 merchandise. Meanwhile, a limited edition range gives fans the opportunity to own an exclusive part of sporting history.

Custom designed versions of the latest LUMIX G3 compact system camera, launched in June 2011, and the award-winning HDC-SD90 HD camcorder make up the limited edition range. Panasonic has manufactured just 2,012 of each model, and each comes with a commemorative one-year-to-go £5 coin from the Royal Mint* and new London 2012 packaging. Both are ideal products for fans of the Olympic Games looking to share the passion of London 2012.

The limited edition LUMIX G3, interchangeable lens compact system camera, is available in black and features a subtle gold London 2012 logo on the back and London 2012 close down screen. The ultra-compact HDC-SD90 HD camcorder with 28mm wide-angle, intelligent zoom and optional 3D recording, is available in white, with a pink logo, and comes with a London 2012 branded carry case.

Panasonic’s award-winning LUMIX DMC-S3 digital camera, HX-DC1 upright HD camcorder, and a range of headphones and Secure Digital (SD) memory cards make up the special edition range.

The special edition LUMIX DMC-S3, an entry-level compact camera with 14.1 megapixels, 28mm wide-angle, and HD movie recording, is available in white, featuring a vibrant pink and green London 2012 logo; and black, featuring a subtle silver logo, both with London 2012 close down screens. The HX-DC1 upright HD camcorder, Panasonic’s entry-level camcorder comes in white with a pink logo. Again, both products feature a new packaging design.

Special edition lightweight RP-HX45 headphones are available in white and come in colourful London 2012 branded packaging. Meanwhile, the RP-HJE120, RP-HS200 and RP-HS33 in-ear range, waterproof, sweat resistant and designed specifically for sport, are also available in vibrant London 2012 packaging. 

Four special edition gold 4GB, 8GB, 16GB and 32GB SD cards form a collectable set. Each one features the Official London 2012 Olympic Games mascot Wenlock participating in various Olympic events, presenting the opportunity for fans to ‘collect them all’.

Keith Evans, Managing Director at Panasonic UK, said: “As a Worldwide sponsor of the Olympic Games, producing licensed product for London 2012 is an exciting opportunity for Panasonic. Our range of special and limited edition collectables gives fans of the Olympic Games an opportunity to own a part of this once-in-a-lifetime event. Not only that, they can use the products to capture, keep and share their favourite moments of London 2012 – whether they are catching up on the day’s events online through our headphones or snapping the action.”

To find your nearest store to purchase any of these Olympic Licensed products please visit http://www.panasonic.co.uk



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#1 Paul Parkinson

Quesiton: Given the LOCOG's reticence in saying whether cameras above a certin maginification will be allowed in the Olympic site perhaps these cameras won't be allowed in to the Games?

Might be an interesting button to push with Panny and LOCOG....

12:08 pm - Friday, July 1, 2011