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Pentax Optio I-10

Mark Goldstein | Digital Compact Cameras | January 25, 2010 | 6 Comments
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The Pentax Optio I-10 is an eye-catching SLR-shaped digital compact camera. The flash unit and speaker are positioned in the upper middle section of the I10 body, the centre section of the camera’s front panel is textured, and the near-centred lens and Pentax logo just above it have all been carefully designed to enhance the SLR image. The Pentax I-10 also offers a 5x zoom lens (28-140mm), 12 megapixels, triple anti-shake protection, HD movie recording and wireless remote shooting. The Pentax Optio I-10 will be available in mid-February for £199.99.

Pentax UK Press Release

PENTAX Optio I-10

An eye-catching SLR-shaped digital compact camera, packaging a host of advanced features in a compact, lightweight body

HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX Optio I-10 digital compact camera. In addition to a compact body with the look of an SLR camera, it offers a wide range of advanced functions — including an upgraded Face Detection AF & AE function that even detects the faces of dogs and cats — to make high-quality digital photography more effortless and enjoyable.

Major Features

1. Unique design inspired by an SLR camera
The Optio I-10’s unique, eye-catching design is reminiscent of the beloved SLR cameras of yesteryear; it will surely create a sense of nostalgia for many users. By efficiently positioning components such as a flash unit and a speaker to the upper middle section of the camera body, and by reducing the height of both sides to a minimum, PENTAX was able to create this original SLR-shaped body with an elevated mid section. The centre section of the camera’s front panel is elegantly textured to give a high-quality appearance and a pleasing texture, while all other elements, including the near-centred lens and the PENTAX logo just above it, have been carefully designed to enhance the SLR camera image.

2. Upgraded face detection — detecting even the faces of dogs and cats
The Optio I-10 features a new-generation Face Detection AF & AE function, which instantly and accurately detects up to 32 faces in the image field, then catches them in sharp focus and in optimum exposure in just 0.03 seconds. In addition to popular features such as the innovative Small Face Filter, this upgraded version is programmed to detect not only human faces, but also the faces of dogs and cats. When the user selects pre-registered dog or cat faces (up to three choices), the camera automatically recognises them and optimises focus and exposure. The user can even program the camera to automatically release the shutter the moment the subject’s face turns straight toward the camera. These features make it simple and effortless to capture delightful faces of active pets.

3. Optical 5X zoom lens for broad coverage, from wide angle to telephoto
Despite its compact dimensions, the Optio I-10 features an optical 5X zoom lens covering focal lengths from 5.1mm to 25.5mm (equivalent in the 35mm format to approximately 28mm wide angle to 140mm telephoto). This wide zoom range means the Optio I-10 easily handles a wide variety of subjects and scenes — from breathtaking landscapes, majestic architecture and group shots in a confined space, to tightly cropped photos shot from a distance. When coupled with the Intelligent Zoom function, which allows even tighter zooming in on the subject, the zoom range can be extended to approximately 31.3 times.

4. Exceptional image quality
Combining the exceptional image resolution provided by approximately 12.1 effective megapixels, the faithful colour reproduction of the PENTAX-developed high-performance imaging engine, and the camera’s high-performance PENTAX zoom lens, the Optio I-10 delivers brilliant, high-quality images with well-defined details. Even when enlarged to larger sizes, the images ensure sharp, high-resolution prints with edge-to-edge sharpness.

5. Triple anti-shake protection to prevent different types of camera shake
1) CCD-shift-type SR mechanism
The Optio I-10 incorporates an advanced CCD-shift-type SR (Shake Reduction) mechanism, which effectively compensates for camera shake by shifting the camera’s image sensor (CCD) horizontally and vertically in relation to the amount of shake detected by the high-accuracy gyro sensor. This sophisticated mechanism offers an outstanding camera-shake compensation effect equivalent to approximately up to 2.5 shutter steps, even under shake-prone shooting conditions — such as when using a telephoto lens, or when shooting a sunset or indoor scene with the incident light only.
2) High-Sensitivity anti-shake mode*
When it detects low-lighting conditions in still-image shooting, the Optio I-10 automatically raises the sensitivity to as high as ISO 6400, making it possible to use a higher shutter speed. This effectively minimizes the adverse effects of camera shake and subject shake under poor lighting conditions.
3) Movie SR mode**
During movie recording, the Optio I-10 prevents blurry images by digitally minimising annoying camera shake through the use of exclusive software.

* When the High-Sensitivity anti-shake mode is selected, the recorded size is fixed to 5M (2592 x 1944 pixels).
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

6. High-quality, HD-proportioned movie recording
The Optio I-10 captures beautiful, flawless movie clips at 16:9 high-definition TV proportions (1280 x 720 pixels)*** at a frame rate of 30 frames per second. This mode also offers a variety of editing functions: still images can be extracted from movie clips, and title images can be added to the beginning and/or end of a movie clip, and more.

*** When the Optio I-10’s AV output terminal is used, movie clips are output as normal image-size data. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.

7. Subscreen Input function for constant display of a favorite image on the screen
The Optio I-10 offers the new and innovative Subscreen Input function, which allows the user to display a thumbnail of a recorded image in the upper left corner of the LCD panel. This function comes in handy when the photographer wants to use a recorded image as a reference to shoot subjects from the same angle and at the same image size every time (such as photographing prepared food in the same way to compile a recipe file), or when the user wants to constantly keep a favorite image on the screen.

8. Creative digital filters to process recorded images
The Optio I-10 comes equipped with 11 digital filters to add various visual effects to recorded images without the need for a computer. In addition to the conventional Monochrome and Sepia filters and the creative Toy Camera and Soft filters, the Optio I-10 now offers the new Starburst filter, which creates cross-, heart- or star-shaped highlights from nighttime illuminations or reflections on the water. The user can even apply multiple filters to a single image.

9. Other features
1) Wireless remote shooting using an optional PENTAX remote controller
2) Auto Picture mode to automatically select one of the eight shooting modes for the optimum result
3) D-Range setting to prevent whitewashed (overexposed) and blacked-out (underexposed) areas in an image
4) Original Frame function to add a decorative frame and/or letters/characters to a recorded image
5) Digital Panorama mode to create a single panoramic picture from as many as three images
6) Digital Wide function to compose an ultra-wide-angle picture (roughly equivalent to an image taken with approximately 21mm lens in the 35mm format) from two images
7) Menu Magnification function to enlarge menu items for easier viewing
8) Eye-Fi connected: optimised for use with Eye-Fi wireless memory cards
9) MediaImpression 2.0 for PENTAX image viewing, editing and filing software included (compatible with latest operation systems, such as Windows 7 and Mac OS X 10.6)

Image Gallery

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Your Comments

6 Comments so far | Newest Oldest first | Post a comment

#1 Antony Shepherd

The design is totally a riff on the old Pentax Auto 110 camera ( http://en.wikipedia.org/wiki/Pentax_Auto_110 ), and I-10 is close enough to 110 that it has to be deliberate.

What would be really cool would be if they'd managed to stuff some kind of electronic viewfinder in that fake pentaprism bulge...

11:31 pm - Monday, January 25, 2010

#2 luc

I certainly would not like the white camera, but Pentax seems to have some new creative designers.
These cameras look very inviting !!!

4:30 am - Tuesday, January 26, 2010

#3 buy dsi r4

It's a cool look, but Olympus actually did something new with the E-P1 in addition to a cool retro look. This is just the same guts as every other point and shoot in a flashy package...

6:43 am - Tuesday, January 26, 2010

#4 Wireless Security Camera

I think the people at Pentax have focused on the design more than the features and this camera is aesthetically pleasing. It has a very different look which makes it stand out from the look-alike digital cameras these days.

But they should have brought the resolution down to maybe 8 megapixels. I doubt the image will be sharp and defined when you zoom upto 12 megapixels. I feel it's a marketing gimmick.

8:54 am - Tuesday, January 26, 2010

#5 NorwegianBlue

I agree that it looks a lot like the old 110 Auto SLR (there was a pointless camera) although it looks very truncated on the left. However I can't see why they bothered, I know there's a bit of a retro trend going on at the moment but the old 110 was hardly an iconic camera nor is it from an era considered to be particularly stylish.

Pentax do have some classic designs in their back catalogue, but the 110 isn't one of them. Can't see this one catching on.

Now if they were to revive the Spotmatic brand...

12:18 pm - Wednesday, January 27, 2010

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