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Hoya’s financial report on the quarter that ended on 31 December 2009 says that Pentax is making a profit again. While Pentax’s endoscope business is still ailing due to restrained buying by medical organisations, the camera department reports an increase in the number of [digital] SLR cameras sold. This alone would not have led to profits though, as tough price competition has caused Pentax’s operating income to actually shrink despite rising sales volumes - the fact that Pentax turned profitable from making losses in the same period of the previous year has more to do with cost reduction, achieved via reorganisation, Hoya says.