Serif has released a new photo editor called PhotoPlus X3 Digital Studio. Key new features include raw image processing, HDR, support for 48-bit colour photographs, new effects such as realistic metal and glass effects, and Microsoft HD Photo support. Resources such as the new Black and White Studio offer full control over the mood and style of greyscale images.  In addition, PhotoPlus X3’s improved filter gallery gives users the opportunity to enhance images with effects including kaleidoscope and page curl. PhotoPlus X3 retails at $79.99 and is available today directly from Serif.

Serif Press Release

Serif launches PHOTOPLUS X3 DIGITAL STUDIO, THE LATEST VERSION OF ITS POWERFUL ALL-IN-ONE IMAGE EDITING SOFTWARE

Updates to the Award-Winning Software Include High Dynamic Range (HDR) Automatic Merge Tool, a RAW Photo Studio and 48-bit Dynamic Color

NOTTINGHAM, UK & NASHUA, NH – May 11, 2009 – Serif, a leading developer of professional and consumer-oriented desktop publishing, design and graphics software, today released its most powerful digital photo editing software to date, PhotoPlus X3 Digital Studio.  The latest offers high-end image editing capabilities and enhanced ease-of-use that make advanced photo editing more accessible and affordable than ever.

Sophisticated features such as High Dynamic Range (HDR) imaging, Raw Photo Studio and 48-bit dynamic color make PhotoPlus X3 best in its class, while the QuickFix Studio, Makeover Studio and other task-focused studios make professional-quality fixes easy and fast for all – from novice users to seasoned software pros.

Key new features and benefits include:

·    Raw image processing – process and fix Raw images from digital cameras at the highest quality using the Raw Photo Studio

·    High Dynamic Range imaging (HDR) – combine shots with different exposures for stunning HDR photos.

·    High Color Images – work with 48-bit color photos for the highest quality results

·    Quick and easy image correction and enhancement with the addition of more Studios

·    New effects such as realistic metal and glass effects add subtle reflections to create eye-catching special effects

·    Microsoft HD Photo support – open and save in this new format which offers significantly better compression efficiency

Resources such as the new Black and White Studio offer full control over the mood and style of greyscale images.  In addition, PhotoPlus X3’s improved filter gallery gives users the opportunity to enhance images with effects including kaleidoscope and page curl, and enhanced usability features, intuitive interface and an all-new Print Layout Studio have boosted speed, efficiency and performance.

“Serif is thrilled to announce the release of PhotoPlus X3 which makes it even easier to fix photos and add professional effects to images,” says Gary Bates, managing director of Serif. “PhotoPlus X3 offers an unsurpassed combination of usable features and high-end digital darkroom power making it the ideal choice for anyone looking to get the most from their digital photos.”

Availability

PhotoPlus X3 will retail at $79.99. Existing Serif Software users should contact (800) 557-3743 for further information on upgrade pricing.  PhotoPlus X3 is available today directly from Serif and will be coming soon to major retailers such as Buy.com, Frys and Amazon.

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