PhotoShelter has released its 2012 Photography Blog Handbook, a free ebook aimed at photographers interested in launching or improving their blogs. The 41-page PDF offers photographers key insights on how blogging can help market their businesses, grow a following, and bring more potential clients to their websites. “This handbook will show you how to use your blog as an effective marketing platform, a top search engine optimization tool, and a direct extension of your brand,” the company says. You can download your copy of PhotoShelter’s 2012 Photography Blog Handbook by entering your email address at the website below.

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