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Channel 4’s ‘Picture This’ photo contest aims to discover the UK’s most talented up and coming photographers. Six photographers picked from thousands of applicants are competing against each other to win an exhibition at the Baltic gallery in Newcastle and a publishing deal worth thousands of pounds. The first episode of ‘Picture This’ aired on 6th January at 7pm, with the next two episodes on on Sunday 13 January and Sunday 20 January.

HP UK Press Release

TV contestants use HP to print their way to success

BRACKNELL, UK, Jan.10, 2008 – HP today announced its support of Channel 4’s quest to discover the UK’s most talented up and coming photographers.

The first episode of ‘Picture This’ aired on 6th January at 7pm and over the coming two weeks, will see six contestants put through their photographic paces, competing against each other to win an exhibition at the noted Baltic gallery in Newcastle and a publishing deal worth thousands of pounds.

Contestants face a weekly judging panel at which they are required to print their images from the week’s challenge.  HP will play a key technical role in assisting the contestants through the provision of Designjet Z Series Photo Printers; designed to deliver dependable, repeatable colour accuracy for 24- and 44-inch museum-quality prints with 200 years’ photo permanence1.

“Using the HP Z series printers ensured that contestants would not be compromising on the quality of the photos printed.” said Norman Richardson, vice president and general manager Imaging and Printing Group UK&I “By having access to some of the HP tools professional photographers use enables the competition to be as realistic as possible and the contestants will be working in the an authentic professional environment.” 

“HP is committed to the professional photography market and in developing new talent and it’s great that we can support these emerging photographers through the ‘Picture This’ competition.”

For more information about HP Graphic Arts solutions, visit http://www.hp.com/go/graphicarts.

About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

The next two episodes of ‘Picture This’ will air on Sunday 13 January and Sunday 20 January.

1Display permanence rating by Wilhelm Imaging Research, Inc. on a range of HP creative and specialty media. For details: http://www.hp.com/go/supplies/printpermanence.