PMA 2007: When General Electric announced shortly before PMA that they were going to enter the digital photography market, many people must have thought “Why?” and “Are they mad?” (myself included). But they actually had a large presence at the show, and a comprehensive range of well-designed, full-featured and perhaps most importantly, competitively priced compact digital cameras. General Electric have obviously invested quite a lot of money in getting their digital camera line-up up and running. If you want to read about the finer details of all 8 new models, take a look at the press release. I visited the booth and took some photos of the entire range and new photo printer (except the X1, which strangely wasn’t on the booth).