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PMA 2007: HP had a large PMA booth up on the second floor of the Las Vegas convention centre, traditionally used by the smaller companies at the show. There were only 3 digital cameras in HP’s new product announcements and just a small part of the HP booth was dedicated to them. The most interesting looking model was the HP R837, with a distinctive curved body, vertically sliding body and a “unique” feature called Pet-Eye fix! Two other entry-level models, the M537 and M437, were also on show, plus the new A440 series compact photo printer.