Poison Paradise Special Edition Color for Polaroid 600

August 8, 2014 | Zoltan Arva-Toth | 0 Comments |
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Impossible has launched three new instant films. "Continuing its approach of ‘innovating’ the classic square white frame associated with Polaroid instant photography, Impossible has created these films especially for Summer adding their own darker twist; deadly snakes can be seen twisted around stems and moving through the tropical fauna," the company says. The Poison Paradise Special Edition Color for Polaroid 600 cameras includes Hibiscus – the darkest frame, using a black background to set off the oranges and reds of the flowers, Fuchsia – the warmest frame, using the purples and creams of the blooms to uplift the orange background, and finally Frangipani, the brightest frame, using a sky blue base to bring the South American flowers to life. These are the first Impossible instant films to have am ‘expiry date’ use by date printed on them, enabling users to know exactly how long they have with the film. Impossible Poison Paradise can be used in any Polaroid 600 type camera and the Impossible Instant Lab.

Impossible Press Release

COLOUR 600 – POISON PARADISE:

THE NEW IMPOSSIBLE SPECIAL EDITION FILM

Inspired by the Summer 14 floral lead collections, Impossible has created another new film - the Poison Paradise Special Edition Color for Polaroid 600 cameras. Continuing its approach of ‘innovating’ the classic square white frame associated with Polaroid instant photography, Impossible has created these films especially for Summer adding their own darker twist; deadly snakes can be seen twisted around stems and moving through the tropical fauna. Each of these prints have been chosen to perfectly balance and accent the colors in Impossible 600 type film and have taken their name from tropical flowers; Hibiscus – the darkest frame, using a black background to set off the oranges and reds of the flowers, Fuchsia – the warmest frame, using the purples and creams of the blooms to uplift the orange background, and finally Frangipani, the brightest frame, using a sky blue base to bring the South American flowers to life. These films are the boldest offering yet from Impossible, as well as creating a ‘collection’ from the three different prints.

These films are the latest in a series of Impossible Special and Limited Edition films that offer not just alternatives to a white frame – black, silver, gold, various colors, and even animal skins – but also different colored film emulsions, including cyan, magenta and sepia. These are also the first films to have am ‘expiry date’ use by date printed on them, enabling users to know exactly how long they have with the film. Impossible Poison Paradise can be used in any Polaroid 600 type camera and the Impossible Instant Lab.

Analog photography is finding an every growing following, owing to a younger generation growing bored with the predictable same-ness of digital photography, Impossible continue to innovate and refresh an art form that many believed to be defunct. 

Alex Holbrook, communications manager explains; “Impossible have always been regarded as the ‘punks’ of the photography world; a young company that pushes to change the connotation, and audience, of this medium. Innovation is the key to awareness and creativity, Impossible’s design team research the worlds of fashion, culture and trends to create something that has never been seen before. Poison Paradise is the boldest move yet, as it can be seen as a seasonal product, but by adhering to fashion calendar with our Special Editions there is always something new.”

For the past six years, the still very small company has exerted an increasing influence on popular visual culture, shifting taste from the virtual to the visceral with a wide range of color and b&w films for Polaroid SX-70, 600 and Image-Spectra cameras, large-format 8 x10, and its own-branded hardware, notably the Instant Lab – which enables digital iPhone images to be converted into real instant photographs. The new Impossible Poison Paradise for Polaroid 600 and the Impossible Instant Lab will be available for pre-order on 14th August through the Impossible Online Shop and selected resellers worldwide.

About IMPOSSIBLE

The Impossible Group is a fast-growing young company with around 120 employees in Austria, Germany, the Netherlands, Britain, France, Poland, the USA, and Japan. Its core products are Polaroid-format instant film, refurbished Polaroid cameras, and our own-designed range of analog instant cameras. In 2008, Impossible purchased the last factory in the world manufacturing Polaroid instant film. 

In 2010, it began producing re-formulated versions of classic Polaroid formats, including SX-70, 600, Spectra-Image and 8x10 instant films, at plants in Enschede, in The Netherlands, and Monheim, Germany. These films saved 200 million Polaroid instant cameras from becoming utterly useless. Now, at its creative headquarters in Berlin, Germany, the company is intent on creating the future of analog instant photography.



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