Projecteo Launches

July 15, 2013 | Zoltan Arva-Toth | Accessories | Comment |

Projecteo, a matchbox­ sized slide film projector, is now available. "The idea is to bask in pictures with friends and families, just like the old days," says Projecteo inventor Ben Redford. Users first choose the desired photos from their Instagram account, then order the slides via the Projecteo website. The photos are developed on to a single frame of 35mm Kodak film, with nine pictures on each. The pictures are then mounted on a specially designed wheel. A Projecteo with one slide wheel costs $34.99.

Website: GetProjecteo

Press Release


Instagram steps out of cyberspace and onto your wall via tiny projector

Projecteo, a smash­hit Kickstarter success from November 2012, became publicly available Wednesday 29th May.

Projecteo is a matchbox­sized slide film projector. To make your slides, choose your Instagram photos on the Projecteo website. Your images are developed on to a single frame of 35mm Kodak film, with nine pictures on each. The pictures are then mounted on a specially designed wheel. This clever approach to 35mm development allows Projecteo to leverage existing analog infrastructure to create a new film product ­ an interesting hack of the development process in itself.

The idea is to bask in pictures with friends and families, just like the old days. Projecteo brings Instagram’s retro feel back to to the real world. Projecteo’s inventor, Ben Redford, says:

“The spark for Projecteo came when I found a Rollei P35 projector in a London market. When I took it home, I was enthralled by the warmth of the images it projected. There’s no digital image that can match it. When I took it apart, I saw that the mechanics could be miniaturised. I thought that using Instagram images would bring this magical warmth to how we take photos now.

The developing process seems magical and mysterious to me. Chemicals reacting in vats of liquid to make incredibly rich, beautiful, and unique images still fills me with a sense of awe. It also reminds me of being a kid. My Mum and Dad used to have loads of slides and I used to love the excitement of going through them.”

Reaction to the Kickstarter campaign

'The gadget is pretty adorable.' ­ Cory Doctorow, Boing Boing

'This is super cute' ­ Jemima Kiss, The Guardian

'The tiniest, cutest (and only) Instagram projector in the whole wide world' ­ Cult of Mac, @cultofmac

“I can definitely use this on Dem Babies!!” ­ Nick Cannon

'I'm glad I don't hang out with anyone who is dumb enough to buy this' ­ Chris Baker, Buzzfeed

Comments from some of Projecteo’s 2789 Kickstarter backers (the only
people to have already received Projecteos)

“Just got mine, so pleased about the product. Wonderful. I'm really happy I was part of this Project(eo).” ­ Alessio

“I love my Projecteo!! Now I just want more wheels. My favorite Kickstarter project!” Laura

“Just got mine in Carmel, and I love it! And yes: I'm going to order more wheels now...Such a cute and fun machine — Thanks!” ­ Michael

“I got mine in Tokyo today! It's so cute! Even my husband was amused by the Projecteo. Can't wait to order more wheels :)” ­ Jennifer

Projecteo Facts
● A Projecteo with one slide wheel costs $34.99 (free shipping worldwide).
● Projecteo was invented by Ben Redford at Mint Digital. Previously Ben worked as part of Foundry, creating Olly ­ the web connected smelly robot.
● Other products from Mint Digital include Stickygram ­ Instagram fridge magnets ­ and Foldable.Me ­ 3D papercraft avatars.
● StickyGram has delivered over 150,000 sets of Instagram magnets in the last 18 months.

Your Projecteo is in safe hands!

Kickstarter: Facebook:
Twitter: @projecteo Instagram: @projecteo

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