Ricoh Announces Strategic Alliance with Spinnable

February 10, 2016 | Zoltan Arva-Toth | Global | Comment | |
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Ricoh and Spinnable have entered into a strategic alliance. Spinnable, an immersive technology company for 360 social sharing, and the Ricoh Theta S (pictured) make it easy for anyone to create and share content in full 360 degrees, capturing what is going on all around them, not just what is in front of them. Spinnable users can use the Ricoh Theta S to capture and then directly upload images to the Spinnable app, which is currently available for iOS, and will soon be available for Android devices. Once in the app, the media can be moved with the swipe of a finger, or by panning, using the phone's gyroscope. The Ricoh Theta S camera can also be purchased through the app.

Ricoh Press Release

Ricoh Theta S Offers an Immersive 360° Experience With Spinnable for Social Media Content

LOS ANGELES, Feb. 10, 2016 — Spinnable, an immersive technology company for 360 Social Sharing, today announced a strategic alliance with Ricoh, creator of the Theta S. Spinnable and the Ricoh Theta S — the first handheld camera to capture truly spherical 360-degree images and high-definition (HD) video — make it easy for anyone to create, consume and share content in full 360 degrees, capturing what is going on all around them, not just what is in front of them.

Spinnable is working with Ricoh Imaging Americas Corporation to bring a massive shift in the way people experience media, while making production accessible to artists, brands, and the mass-market.

Spinnable users can use the Ricoh Theta S to capture and then directly upload images to the Spinnable app, which is currently available for iOS, and will soon be available for Android devices. Once in the app, the media can be moved with the swipe of a finger, or by panning, using the phone's gyroscope. The Ricoh Theta S camera can also be purchased through the app.

“Although Spinnable is hardware agnostic, we’ve chosen the Ricoh Theta S as the first camera to directly integrate with Spinnable because of its compact form factor, image quality and price point,” said Mark Demarest, CEO and Co-Founder, Spinnable.

The Ricoh Theta S captures the entirety of a scene in a high-resolution photo or video, in a sleek, pocket-sized design. It records high-resolution spherical images of nearly 14 mega-pixels and HD video at 30fps, with a maximum recording time of 25 minutes. Its high quality images are enabled by an enlarged image sensor and wide-angle lenses that allow more light through Ricoh’s proprietary ultra-small twin-lens folded-optical system.

“Spinnable is creating a new, highly engaging way for consumers, companies and artists alike to share life’s experiences with one another, and our Ricoh Theta S is the ideal camera to capture this content,” said Jim Malcolm, president, Ricoh Imaging Americas. “We are excited to be a part of the new and growing Spinnable community.”

Spinnable is also enabling musicians, athletes and celebrities to provide fans with a more intimate, immersive look into their lives, from backstage, on the court, and in the studio, to red carpet events, and those beloved everyday selfies. With these relationships, Spinnable will be creating content that can be accessed exclusively through the app. The company will also be launching live-streaming events in 360 degrees directly through the app.

About Spinnable

Spinnable is the world’s first 360 social sharing platform that lets you create and share your story with an immersive spin. SPINNABLE gives you the power to produce your own content and capture what is going on around you, not just what’s in front of you. Download Spinnable at https://itunes.apple.com/en/app/spinnable/id1062295134

About Ricoh Imaging Americas Corporation

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.  Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. The company now known as Ricoh Imaging Americas Corporation, was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features. For further information, please visit www.ricohimaging.com

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