Ricoh Reorganises Imaging Systems Business

February 9, 2012 | Zoltan Arva-Toth | Global | Comment |

Ricoh has announced that Pentax Ricoh Imaging Company, which was established last October, will assume control of the design, development and distribution of all consumer-oriented imaging products, including all digital cameras. Ricoh’s other business unit, Ricoh Personal Multimedia Product Company - which has hitherto been responsible for the development, manufacture and sales of Ricoh branded cameras -, will now focus on security systems and imaging solutions for the B2B market. The changes will take effect from 1st April.

Ricoh Press Release

Re-organization of Imaging Systems Business including Digital Camera Business

Tokyo, February 9, 2012 — Ricoh Company, Ltd. (President and CEO: Shiro Kondo, hereinafter Ricoh) announces an organizational change to its imaging system business including security system business and consumer digital camera business.

Since October 1, 2011 when PENTAX RICOH IMAGING COMPANY (President Zenji Miura, hereinafter PRI) was established, Ricoh managed its global imaging system business under two brands, RICOH and PENTAX. Specifically RICOH brand digital cameras were designed, developed and sold by Personal Multimedia Product Company (hereinafter PMMC), an internal organization of Ricoh, while PENTAX brand digital cameras were designed, developed and sold by PRI.

In an effort to strengthen customer relationships and provide innovative products and services, Ricoh will re-organize its structure.

1.Effective date
  April 1, 2012 plan


3.New functions of each business unit
  PRI:   Consumer businesses such as digital cameras for B2C market
    (This includes Ricoh development resources to improve capabilities and support Ricoh branded cameras )
  Ricoh PMMC:   B2B businesses including security system business, and imaging solutions business for B2B market

February 9, 2012
Ricoh Company, Ltd

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