Rollei Rolls Out Three New Powerflex Cameras

August 28, 2012 | Zoltan Arva-Toth | Digital Compact Cameras | 9 Comments | |
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Rollei has expanded its Powerflex series with three new digital cameras offering 5x, 8x and 36x optical zoom. The range-topping Rollei Powerflex 360 (€369.99, pictured) has a 22.5-810mm equivalent lens, 18-megapixel Sony 1/2.3” sensor and 3.0-inch TFT LCD screen. The Rollei Powerflex 550 Full HD (€129.99) comes with a 14-megapixel CMOS imager, 5x optical zoom and a 2.7” display, while the Powerflex 700 (€149.99) is equipped with a 12-megapixel sensor, 3-inch screen and 1 gigabyte of internal memory. All three cameras can shoot Full HD video at 30fps, with some models offering 60-, 120- and even 240-frame-per-second shooting at reduced resolutions.

Rollei Press Release

Digital cameras for every detail: Rollei rolls out three new Full HD cameras

Hamburg, 27 August 2012 – Right on time for the international consumer electronics fair IFA in Berlin (31 August to 5 September 2012), Rollei has expanded its Powerflex series with three new digital cameras in Full HD resolution. The absolute highlight is the Powerflex 360 Full HD with its 36x superzoom, while the Powerflex 550 Full HD and Powerflex 700 Full HD are also real trendsetters.

Despite its fantastically slim dimensions, the Rollei Powerflex 360 Full HD, a new all-rounder with great zoom capability, is packed with features: 36x superzoom with a focal length of 22.5 to 810 mm, 18-megapixel Sony 1/2.3” sensor, 3.0-inch TFT LCD display and 30 images per second. The wide-aperture lens (f/1:3.4 to 5.7) captures images in full detail
The features of the Rollei Powerflex 360 Full HD, measuring 111 x 126.5 x 88 mm, leave nothing to be desired: an optical image stabiliser, Full HD video (1920 x 1080p), up to 29 minutes of recording time with a built-in speaker and microphone, 33 scene modes including panorama and HDR, adjustable white balance and a rechargeable lithium-ion battery round off the new model. The camera is suitable for beginners to bridge cameras and combines intelligent, automatic image modes with a great many new features. Its practical functions make it easy to start getting the most out of this genre of camera.

The Rollei Powerflex 360 Full HD will go on sale from the beginning of November in black for a recommended retail price of EUR 369.99.

The Rollei Powerflex 550 Full HD comes with a 14-megapixel CMOS sensor, 5x optical zoom and Full HD video function (1920 x 1080p) as well as a built-in microphone and speaker. The top-quality Rollei Apogon lens covers a focal-length range of 26 to 130 mm. An optical image stabiliser ensures perfect pictures every time. The 2.7-inch colour display (6.85 cm, 230k pixels) has histogram, focus, saturation, contrast and white-balance settings. Added to all that is a powerful lithium-ion battery. The lightweight camera (approx. 100 g, dimensions: 93.3 x 55.4 x 19.96 mm) has 31 scene modes, HDR function and fisheye. From mid-September the Powerflex 550 Full HD will be available in red, silver and black for a recommended retail price of EUR 129.99.

The shooting speed of the Powerflex 700 Full HD is impressive, as is its super macro of just one centimetre. The HDR function ensures top detail reproduction even in especially contrast-rich settings. The smart Powerflex 700 Full HD (dimensions: 98.8 x 57.1 x 21.9 mm) stands out through its 12-megapixel sensor, Full HD Video, 30 images per second, 8x optical zoom and 1 gigabyte of internal memory. The 3-inch colour display (7.62 cm, 460k pixels) reproduces the natural colours and contrasts of your pictures and videos in a flash. It goes without saying that this lightweight camera (approx. 127 g) comes complete with a lithium-ion battery.

The Powerflex 700 Full HD will be available from the end of September in silver and black for a recommended retail price of EUR 149.99.

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9 Comments | Newest Oldest First | Post a Comment

#1 ben

Have to admit i did not even know they made cameras! are they any good or is it the usual mass produced rubbish?

10:47 pm - Tuesday, August 28, 2012

#2 Arifikhine

very nice and informative site. I really had a great time reading some of you post.
keep it up

3:50 am - Wednesday, August 29, 2012

#3 Andre

Rollei nowadays is only a retail brand name, as are Agfa and Minox. These once well respected manufacturers became insolvent and their assets were sold off. The brand names are now owned by marketing and distribution companies who put the name on generic camera's ordered with Chinese manufactures. Many camera's are sold on the international market by companies like GE, BenQ or by retail chains. By definition they're cheap and not bad, but the quality and design have nothing to do with the traditional Rollei (or Agfa) legacy. There simply is no German R&D or engineering involved since Rollei, Agfa and Minox do not excist anymore as manufacturers.

12:00 pm - Wednesday, August 29, 2012

#4 Mad Hungarian

In Europe, this is something you'd buy in Tesco (= Wal-Mart)

2:47 pm - Wednesday, August 29, 2012

#5 Reda salem

They are messing with the history of a great camera. It makes me feel sick. This crap cannot bear the name of Rollei.

10:57 pm - Sunday, September 2, 2012

#6 Wedding Photography

I had no idea that Rollei made digital cameras. I've only heard of the RolleiFlex parallax cameras. Given the specs and the relatively low prices, I'm assuming quality won't be great. Prove me wrong!

1:29 am - Monday, September 3, 2012

#7 David Morgans

I am a serious Rollei user with 6008, SLX, QZ35W, various Zeiss and Schneider lenses. I agree with the earlier comments. The only way that these Powerflex babies can carry the prestigious Rollei marque is by bearing superlative lenses. The absolute highlight should be the resolution and rendition of the Apogon lens. So tell us Rollei, cut out the irrelevant glitz and chatter regarding the case, how about the lens?

6:04 pm - Friday, September 7, 2012

#8 Andre Duran

Ever since the Rollei MiniDigi, I confess I've dreamed of the ressurection of Rollei cameras uniting superb German craftsmanship & optics and the best possible sensor & eletronics. But it seems this is not the case...
Just another smart-ass trying to make money out of once respectable brands. Sad, so sad !

7:20 am - Friday, October 19, 2012

#9 Horst Genz

please do show all Powerflex Series cameras + prices . Cameras full front and back includig descriptions . Thank you

4:05 pm - Thursday, March 7, 2013