Samsung moviMCP Memory for Mobile Phones

May 30, 2007 | Mark Goldstein | Camera Phones | 0 Comments |

SamsungSamsung has developed a 4Gb MCP (multi-chip package) for mobile phones that removes the need for an external memory card slot. “We’ve now perfected a memory chip that allows handset manufacturers to significantly reduce development time while deploying an extremely robust design that will result in higher performance for smaller phones, with higher storage capacities,” said Jim Elliott, director, flash marketing director, Samsung Semiconductor, Inc. The new moviMCP combines a 4GB embedded memory card, which consists of two 16Gb (gigabit) NAND flash chips and a controller, together with a 1Gb mobile DRAM chip to support the processor and a 2Gb NAND flash chip for general handset operations.

Samsung Press Release

Samsung Develops High-Density Memory that Greatly Simplifies Handset Design

SEOUL, South Korea—(BUSINESS WIRE)—Samsung Electronics Co., Ltd., the world leader in advanced semiconductor technology, today announced that it has developed a four gigabyte (GB) MCP (multi-chip package) for mobile phones that for the first time forgoes the need for an external memory card slot and also eliminates having to develop interface software for all types of NAND memory.

Samsung’s new moviMCP is a multi-chip package carrying an embedded (moviNAND™) memory solution, which provides a simple-to-design memory package that satisfies the high-speed data transmission needs of mobile phones, while fully supporting the communication features within the handset.

“We’ve now perfected a memory chip that allows handset manufacturers to significantly reduce development time while deploying an extremely robust design that will result in higher performance for smaller phones, with higher storage capacities,” said Jim Elliott, director, flash marketing director, Samsung Semiconductor, Inc.

The new moviMCP combines a 4GB embedded memory card, which consists of two 16Gb (gigabit) NAND flash chips and a controller, together with a 1Gb mobile DRAM chip to support the processor and a 2Gb NAND flash chip for general handset operations. This provides a total memory capacity of 35Gbs.

Samsung’s use of an eMMC interface, the MultiMediaCard Association (MMCA) standard for embedded memory, resolves the design complexity inherent in the functional differences of the various types of NAND flash, by integrating an embedded controller, into the moviMCP. This removes the need to develop interface software for each type of NAND flash.

The new moviMCP stacks several memory functions vertically to enable a small footprint. Its high density eliminates the need for having to also provide an external expansion slot.

Samsung’s moviMCP is currently available for OEM sampling.

According to market research firm iSuppli, the 3G mobile phone market – which is the main target for Samsung’s new moviMCP – is expected to reach 392 million units in 2007 and show an approximately 40 percent compounded annual growth rate from 2007 through 2010.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung’s North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine “America’s Most Admired Companies,” and ranks #20 in the BusinessWeek “The Best Global Brand 100 2006.” Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit http://www.samsung.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit http://www.samsung.com

moviNAND is a trademark of Samsung Electronics Co., Ltd.



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