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Samsung Digital Imaging is launching a £2m multi-discipline advertising campaign this week, featuring a heavyweight TV campaign to support Samsung’s new 2View products. The campaign, comprising TV, print and online activity, will focus on the recently launched ST500 and ST550 cameras, which feature the world’s first front and back LCD screens. The dual LCD screens offer photography enthusiasts a unique opportunity to perfect their self-portraits and this feature will be central to the advertising campaign.

Samsung Press Release

Samsung Digital Imaging To Launch Heavyweight Advertising Campaign to Support New 2View Products

29 September 2009 – Samsung Digital Imaging, leaders in innovation and digital technology, is launching a £2m multi-discipline advertising campaign this week, featuring a heavyweight TV campaign to support Samsung’s new 2View products.

The campaign, comprising TV, print and online activity, will focus on the recently launched ST500 and ST550 cameras, which feature the world’s first front and back LCD screens. The dual LCD screens offer photography enthusiasts a unique opportunity to perfect their self-portraits and this feature will be central to the advertising campaign.

The new advertising campaign launches with a 30 second spot on 1st October, and runs throughout the month across ITV1 (London / Midwest / North / Scotland / South East and Ulster), Channel 4, FIVE and Sky, alongside other multi-channel and video on demand slots. The TV campaign will be supported by print advertising in specialist photography titles and online banner and ‘search’ activity.

“We’re very proud of the 2View range and the ‘world’s first’ features we’ve developed in response to consumer needs” said Steve Mitchell, General Marketing Manager, Samsung Digital Imaging Division.

“This campaign allows us to illustrate the cutting edge technology on offer in our latest models and target consumers who want much more from their digital compact camera,”

The launch of the new campaign, which features the tagline “Twice the fun of any camera”, reinforces Samsung’s commitment to the compact camera market and innovative technology.

Customers requiring further information about the latest range of Samsung Cameras should call 0845 726 7864 or visit samsungcamera.co.uk.

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