Sekai Camera for iPhone

December 24, 2009 | Zoltan Arva-Toth | Software | 2 Comments |
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Tonchidot Corporation has announced the global availability of the iPhone application “Sekai Camera,” a social, Augmented Reality service for browsing and sharing user-generated text, photo, voice, and other location-linked information. Launched September 2009 in Japan, Sekai Camera was recently named the Best App in 2009 by Apple Japan. Sekai Camera is now available for free outside Japan at iPhone’s AppStore worldwide. While most mobile Augmented Reality applications today are allegedly navigation oriented, Sekai Camera is social by design, giving users the ability to communicate and have fun through interaction with digital tags that float in the real world. Sekai Camera has created a completely new interface for connecting the real world to the Web, Tonchidot Corporation says.

Website: Sekai Camera

Tonchidot Press Release

Tonchidot Announces the Global Launch of “Sekai Camera,” a Social Augmented Reality App for iPhone

Your World Enhanced: Creation & Communication in a New Dimension

TOKYO—(BUSINESS WIRE)—Tonchidot Corporation today announced the global availability of the iPhone application “Sekai Camera,” a social, Augmented Reality (AR) service for browsing and sharing user-generated text, photo, voice, and other location-linked information. Launched September 2009 in Japan, Sekai Camera was recently named the Best App in 2009 by Apple Japan. Sekai Camera is now available for free outside Japan at iPhone’s AppStore worldwide (search for “Sekai Camera”).

The Sekai Camera application features AR and location-based services that allow users to interact with and communicate in the real world in ways that they have never been able to do before. While most mobile AR applications today are navigation oriented, Sekai Camera is social by design, giving users the ability to communicate and have fun through interaction with digital tags that float in the real world. Sekai Camera has created a completely new interface for connecting the real world to the Web.

“Look up! Sekai Camera will change the world - please imagine!,” says Tonchidot CEO, Takahito Iguchi. “Sekai Camera is social, and so much fun! It is serendipity here and now. Sekai Camera will become a platform for new games, entertainment and communication. We are collaborating with many partners to create fun content. So please, join us!”

Some of the user generated and social communications features of Sekai Camera include:

1. Create : a Sekai Camera World

Air Tag: Create and browse futuristic location-linked digital Post-its® that float in real space. See and share in real time, text, photo, voice, and web-links that are posted as Air Tags. Leave your footprint in the real world!

Air Filter: Search for the Air Tags that you are looking for. By specifying time, distance and type, you can sort through the many floating Air Tags around any given location.

Air Pocket: Bookmark your favorite Air Tags and put them in your “pocket”. View and comment on Air Tags even when you are not at the location where the Air Tags were originally posted.

2. Communicate : a New Serendipity Experience

Sekai Life: Create a life-stream that shows how you and your friends have interacted with Sekai Camera in a timeline display. Follow other users and view their comments and actions.

Air Profile: Register and display your own profile as a personalized Air Tag. This virtual name-tag floats right above your iPhone for others to see – look up!

Air Tweet: See your Tweets as floating Air Tags, which are enabled through a mash-up with Twitter®.

Air Shout: Send and receive Air Tag messages that fly up to a distance of 100 meters.

About Sekai Camera Version 1.0, Japan

Sekai Camera for iPhone was launched in Japan on September 24th, 2009, and became an instant success, reaching 100,000 downloads (approximately 10% penetration of active iPhones in Japan) in just 4 days. It has since become one of the most downloaded and popular iPhone applications ever in Japan, and has been featured on national TV, newspapers, magazines, IT press and countless other media. It has also been selected as Best App (non-games) for 2009 by Apple Japan. The act of posting Air Tags has become a phenomenon, especially in areas such as Akihabara or Shibuya, Tokyo, where countless Air Tags have now been posted. Tonchidot also offers an enterprise solution for managing authorized Air Tags, which has already been utilized by numerous exhibitions, events, museums, tourist spots, shopping facilities and retail chains in Japan. Sekai Camera has also been used at Cité des Sciences et de l’Industrie, Paris, where it made its overseas debut. For more information, visit http://www.sekaicamera.com.

About Tonchidot

Tonchidot Corporation (Tokyo, Japan) offers an innovative web service/application named “Sekai Camera”, which enables mobile devices to “change the view of the real world”. Sekai Camera enables camera-attached mobile devices, through an easy-to-use Augmented Reality (AR) interface, to access hypertagged social, informational and entertainment services over the internet. Tonchidot first announced its Sekai Camera concept at TC50, 2008, and released in Japan its iPhone version in September 2009. Tonchidot is a privately held company with investments from DCM and ITV (ITOCHU Technology Ventures). For more information, visit http://www.tonchidot.com.



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#1 r4 dsi

Hi Guy's,
The iPhone has been the best technology purchase i’ve made Chris, i really missed having a phone i could do beneficial things with … Japanese phones can no doubt do lots of things but the language also posed a big problem. I can’t say enough about how good it is owning an iPhone … you will love it.

5:25 am - Monday, December 28, 2009

#2 carte sdhc 8gb

These apps have such huge potential and it doesn't surprise me at all that they are very successful in places like Japan where population density is through the roof. Unfortunately, in my experience so far, they are somewhat lacking in most places (a.k.a. anywhere other than a big city). Sure, I can spin around and see a few restaurants within 15 miles sometimes. But sadly, I think it will be quite awhile before some centralized databases are built up that work on many different devices which would make this 'technology' actually useful for those of us that don't live in NYC or Tokyo. Am I just trying to use these tools in the wrong way?

2:23 pm - Wednesday, December 30, 2009