Canon IXUS 240 HS
Canon PowerShot SX240 HS
Nikon D800
Samsung DV300F
Olympus OM-D E-M5
Nikon Coolpix P510
Canon PowerShot SX260 HS
Panasonic Lumix DMC-TZ30
Nikon Coolpix S9300
Sick of Seeing David Bailey…
Digital cameras have hit the mainstream this year, at least as far as Olympus and Hewlett Packard are concerned. Here in the UK, these two manufacturers have both spent a small fortune on TV advertising. During every commercial break, one of them is running their ad campaign. Well, maybe not every break, but it sure seems like it after spending the last few days watching too much TV.
HP is advertising the wider picture by promoting both the digital camera and printer as an all-in-one experience, whilst not actually mentioning any specific products. Olympus has opted for an entirely different approach by wrapping up David Bailey in Christmas paper. Yes, you read that right, the most famous British photographer stands looking slightly bemused as he’s wrapped up by a woman in her mid-30’s. Then the ad cuts away to a picture of the Olympus 400 Digital camera, with some voiceover along the lines of “you can’t send someone David Bailey, so send them this camera instead”. Very cheesy and very, very annoying after the 100th repeat viewing.
Canon, Nikon and Sony are conspicuous by their absence…
Canon IXUS 240 HS Review
Canon PowerShot SX240 HS Review
Nikon D800 Review
Samsung DV300F Review
Olympus OM-D E-M5 Review
Nikon Coolpix P510
Panasonic Lumix DMC-TZ30
Canon PowerShot SX260 HS
Fujifilm X-Pro1
Sony Cyber-shot DSC-HX200V
#1 Bill
Sounds like you got of the wrong side of the bed today. Happy holidays!
Bill
3:50 pm - Monday, December 29, 2003
#2 Mad@TT
have you been watching Eurosport lately?
Nikon Smiley Face ad on every second break
"The SHOT... in association with Canon EOS 300D digital photography" is also quite frequent but I don't remember what channels play it
no Sony though
8:11 pm - Monday, December 29, 2003
#3 Oleg
Canon, Nikon and Sony are three companies that dominated the digital camera market. They don't need that much of advertising - reputation works for them.
8:46 pm - Monday, December 29, 2003
#4 Mark Goldstein
I don't have Sky or cable so haven't had the "pleasure" of seeing the Nikon or Canon ads. I watch too much TV as it is!
11:47 am - Tuesday, December 30, 2003