Sigma APO Macro 180mm F2.8 EX DG OS HSM Gets a Price Tag

July 13, 2012 | Zoltan Arva-Toth | Lenses | 0 Comments |
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Sigma USA has revealed the estimated street price and availability of the Sigma APO Macro 180mm F2.8 EX DG OS HSM lens. Announced in January, the new APO Macro 180mm F2.8 EX DG OS HSM is billed as the world’s first 180mm f/2.8 macro lens with a 1:1 reproduction ratio. In addition to the faster maximum aperture, the new lens also offers optical image stabilisation and a quiet “hypersonic” AF motor. Three “F” Low Dispersion (FLD) glass elements, which have a performance equal to fluorite glass, are included to provide correction for colour aberrations, while the Super Multi-Layer Coating is claimed to reduce flare and ghosting. The Sigma APO Macro 180mm F2.8 EX DG OS HSM will be available in the United States on July 27 for the street price of $1,699.

Sigma Press Release

Sigma Corporation of America announces pricing and availability for 180mm F2.8 macro lens

Sigma Corporation of America announces pricing and availability for 180mm F2.8 macro lens
World’s first 1:1 180mm F2.8 macro lens arrives in the US in July for street price of $1,699


RONKONKOMA, NY July 13, 2012 – Sigma Corporation, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, has announced that the Sigma APO Macro 180mm F2.8 EX DG OS HSM will be available in the United States on July 27 for the street price of $1,699.

The new APO Macro 180mm F2.8 EX DG OS HSM lens boasts Sigma’s proprietary Optical Stabilizer (OS) technology and a wide F2.8 aperture to allow faster shutter speeds for narrow depth of field. With the OS feature, the lens offers the use of shutter speeds approximately four stops slower than would otherwise be possible, enabling handheld, close-up photography. Three “F” Low Dispersion (FLD) glass elements, which have a performance equal to fluorite glass, are included to provide excellent correction for color aberrations, and an inner focusing system enables this lens to photograph objects precisely throughout the entire focusing range. Overall length does not change during focusing.

“Macro photography is becoming quite popular and we’ve been growing our lineup of macro lenses as a result,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “We’re filling a gap in the industry by introducing the world’s first 1:1 180mm F2.8 lens to the market. The Optical Stabilizer technology and the larger focusing distance also provide photographers with more control for highly sensitive subjects that are on the move, like butterflies and insects.”

Equipped with the Super Multi-Layer Coating feature, the APO Macro 180mm F2.8 EX DG OS HSM lens reduces flare and ghosting, and delivers sharp and high contrast images, even in backlit conditions. The incorporation of Sigma’s Hyper Sonic Motor (HSM) ensures quiet and high-speed autofocus, as well as full-time manual focus override capability. The macro lens has a rounded nine-blade diaphragm to create an attractive blur to the image’s out-of-focus areas. At 1:1 magnification, this lens has a focusing distance of 18.5 inches, which is a greater working distance than shorter focal length macro lenses, making it advantageous when taking pictures of highly sensitive subjects. It is also compatible with Sigma’s 1.4x EX DG APO and 2x EX DG APO Tele Converters. 

To locate an authorized Sigma dealer near you, visit http://www.sigmaphoto.com/where-to-buy-sigma. To use Sigma’s new Lens Finder Tool to find the best glass to suit your needs, visit http://www.sigmaphoto.com/sigma-lens-finder. For information about Sigma Corporation of America, visit http://www.sigmaphoto.com, or follow the company on Twitter and Facebook.

About Sigma Corporation
For more than 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,”with anemphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 40 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit http://www.sigmaphoto.com.



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