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Sigma DP1 UK Price Announced
Sigma UK have today unveiled the price of the new Sigma DP1 compact camera. The DP1 will cost £549.99 in the UK, or £599.99 as a kit with the optical viewfinder. The Sigma DP1 will be available in the UK from April. Sigma US have set an MSRP of $999.99, although it’s already available for pre-order at Amazon for $800.
Sigma UK Press Release
DP1 Price Now Confirmed
Sigma Imaging (UK) Ltd is pleased to announce that the suggested retail price of the DP1 is £549.99 including VAT. A kit, which comprises the DP1 and VF-11 View Finder, will also be available with a suggested retail price of £599.99 including VAT.
The DP1, which is the only compact digital camera to utilise an APS-C size image sensor, will be available in the UK from April this year.
Full details on the camera and accessories can be found at http://www.sigma-dp1.com
Pricing
DP1 £549.99
DP1 + VF-11 View Finder £599.99
Accessories
VF-11 VIEW FINDER £84.99
HA-11 HOOD ADAPTER £19.99
EF-140 DG ELECTRONIC FLASH £44.99
SAC-3 AC Adapter £39.99
BC-31 Battery Charger £39.99
BP-31 Li-ion Battery £29.99
SLR-sized image sensor
The size of the image sensor used in the DP1 camera is 20.7mm x 13.8mm. It is approximately seven to twelve times larger than the 1/1.8inch to 1/2.5inch image sensors used in ordinary compact
digital cameras. The pixel size of the image sensor is 7.8μm. The large photodiodes deployed at a large pixel pitch capture pure, rich light efficiently and give the DP1 its high resolution and richly-graduated tones.
Full-color image sensor
The DP1 uses the same 14 megapixel (2652×1768×3 layers) direct image sensor as the SD14. Utilizing the special features of silicon, which is penetrated to different depths by different wavelengths of light, this direct image sensor succeeds in full-color capture with the full RGB in a single-pixel location. Just like film, each photodiode captures all the RGB data, so no final-stage demosaicing is required.
Brand-new “TRUE” image processing engine
The DP1 incorporates “TRUE” (Three-layer Responsive Ultimate Engine), the world’s first image processing engine suited for Foveon three silicon embedded layer direct image sensor. The unique image processing algorithm, which has been developed throughout the development of the SD9, SD10 and SD14 cameras, is incorporated into “TRUE”. It enables high-speed image processing and high image quality.
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#1 AJShepherd
I suspect it'll get discounted from that price, but it'll still be very expensive for a compact camera!
5:09 pm - Friday, February 15, 2008
#2 Adcuz
This is going to be amazing when it is released!
I agree it is a bit expensive but I think it is aimed more at the semi pro market anyway.
7:03 pm - Friday, February 15, 2008
#3 fredyr
if the new Sigma is as slow to open as the site, they will have few sales. As for information about the viewfinder. NIL. Quite wierd that there would be no information about such an important piece of equipment.
8:10 pm - Friday, February 15, 2008
#4 Thomas
Anybody has a link to images in raw format from the DP-1 ?
2:56 pm - Saturday, February 16, 2008
#5 Free Photography Contests
Very overpriced if you ask me.
9:33 pm - Sunday, February 17, 2008
#6 Salim Fadhley
Yes, I agree - this will be a very tough sell for Sigma. If they had the brand reputation of Nikon, Leica or Canon they might be able to get away with this premium pricing, however everybody in photography knows that Sigma are a 2nd tier brand.
Of course, all this can change if people simply love the DP1 - it might get rave reviews and become an instant international hit, but I doubt it.
My reason for skepticism is that it's not a pretty device. Pros and Semi-pros might be willing to pay a premium for an averagely spec'd device if it looks awesome - this does not.
10:02 am - Monday, February 18, 2008