Sigma UK Announces SRP of 50-150mm f/2.8 EX DC APO OS HSM Lens
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Sigma UK has announced the suggested retail price (SRP) of the new Sigma 50-150mm f/2.8 EX DC APO OS HSM lens. Available in mid April for Canon fit and mid May for Nikon and Sigma fit, the lens features Sigma’s proprietary OS (Optical Stabiliser) system, Super Multi-Layer Coating, six SLD glass elements and “hyper-sonic” focus motor. The price of the lens is £949.99.
At the same time, Sigma Corporation of America has announced the immediate availability of the upgraded 50-150mm lens, with an MSRP of $1,099.
Sigma UK Press Release
50-150mm f/2.8 EX DC APO OS HSM
Large aperture telephoto zoom lens designed specifically for digital SLRs
Sigma Imaging (UK) Ltd is pleased to announce that the suggested retail price of the new 50-150mm f2.8 DC OS HSM is £949.99. This new lens will be available in the UK in mid April for Canon fit and mid May for Nikon and Sigma fit.
Sigma’s proprietary OS (Optical Stabiliser) system enables hand held tele-photography by allowing the use of shutter speeds approximately 4 stops slower than would otherwise be possible.
Six SLD glass elements compensate for chromatic aberrations and provide high image quality throughout the zoom range. The Super Multi-Layer Coating reduces flare and ghosting and ensures sharp and high contrast images even at the maximum apertures.
The lens design adopts an inner focusing and inner zooming system to provide convenient handling and the HSM (Hyper Sonic Motor) ensures quiet and high speed autofocus while allowing full-time manual focus override.
This lens has a minimum focusing distance of 80cm (31.5”) and a maximum magnification ratio of 1:6.3. The rounded 9 blade diaphragm creates an attractive blur to the out of focus areas of the image. The addition of Sigma’s TELE CONVERTER 1.4x EX DG APO or 2x EX DG APO produces a 70-210 F4 AF telephoto zoom lens or 100-300 F5.6 AF telephoto zoom respectively.
Sigma Corporation of America Press Release
Sigma Corporation of America’s 50-150mm F2.8 APO EX DC OS HSM now available
Newly designed telephoto zoom lens with Sigma’s own Optical Stabilizer system at street price of $1099
RONKONKOMA, N.Y.—(BUSINESS WIRE)—Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, is pleased to announce that its newly upgraded 50-150mm F2.8 APO EX DC OS HSM telephoto lens is now available for the street price of $1,099.
The 50-150mm F2.8 APO EX DC OS HSM telephoto lens is the successor to the 50-150mm F2.8 APO EX DC II HSM. The updated lens now features Sigma’s own proprietary Optical Stabilizer (OS) technology, which offers the use of shutter speeds approximately four stops slower than would otherwise be possible. The lens design utilizes an inner-focusing and inner-zooming system that provides convenient handling and this, along with the OS feature, makes it favorable for high-performance, handheld, close-up photography. Additionally, the Hyper Sonic Motor (HSM) ensures quiet and high-speed auto focusing, while allowing full-time manual focus capability.
The Sigma 50-150mm F2.8 APO EX DC OS HSM Canon mounts will be available next week, while the Nikon and Sigma mounts are expected to be available by the end of April.
“This lens is a great addition to our lineup of telephoto lenses, and will be a fantastic tool for portrait, landscape and nature photography,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “This is our tenth telephoto lens with Optical Stabilizer technology and provides another option for photographers looking to produce high-quality images.”
Six SLD glass elements provide exceptional corrections for all types of aberrations and provide high-quality imagery throughout the zoom range. It also has a rounded, nine-blade diaphragm that creates an attractive blur to the out-of-focus areas of the image.
The lens’ Super Multi-Layer Coating reduces flare and ghosting and ensures sharp and high contrast images even at the maximum apertures. The addition of Sigma’s 1.4x EX DG APO and 2x EX DG APO teleconverters produce a 70-210mm F4 autofocus telephoto zoom lens and a 100-300mm F5.6 autofocus telephoto lens, respectively.
For information about Sigma Corporation of America, visit www.sigmaphoto.com. For more information about Sigma’s lenses, visit http://www.sigmaphoto.com/shop/lenses.
About Sigma Corporation
For more than 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,” with an emphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 50 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Pentax and Panasonic. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit www.sigmaphoto.com.