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To popularise the new Lumix G3 compact system camera, Panasonic has launched a campaign entitled ‘Small Camera, Epic Shots’ which enlists the talents of two UK professional photographers. David Eustace heads to Yosemite National Park, while urban photographer Will Cooper-Mitchell explores the bustling New York City to find out for themselves how the camera performs in two very different and visually stimulating environments. Devised by creative agency Brave, the campaign will feature on television, in print, online and in store and breaks on the 15th July.
Update: Click through / scroll down to view the New York City TV spot.
Panasonic Press Release
Panasonic’s ‘Small Camera, Epic Shots’ Campaign
With the arrival of the new LUMIX G3, Panasonic are launching a campaign entitled ‘Small Camera, Epic Shots’ which enlists the talents of 2 UK professional photographers. The established David Eustace ventures to picturesque Yosemite, California, while break through urban photographer Will Cooper-Mitchell explores the bustling New York City to find out for themselves how the camera performs. Taking us on a journey of discovery using reportage style photography, David and Will demonstrate the diversity of the camera in 2 very different and visually stimulating environments.
The LUMIX G3
Small, lightweight and with outstanding image quality, the LUMIX G3 compact system camera is designed to go anywhere you do. A new 16.0-megapixel sensor and light-speed autofocus gives you the exceptional image quality that was once restricted to large, heavy DSLR cameras. The intuitive automatic shooting modes and full range of advanced features, combined with high-resolution free-angle LCD touch screen or Electronic View Finder, mean you get the picture you want, how you want.
With the LUMIX G3, there really is no limit to your creativity.
“Our consumers are passionate about photography, this is their hobby and creative outlet and what this campaign is designed to do is inspire them to get out there and take amazing shots’’ David Bonney, Advertising Manager at Panasonic UK.
Devised by creative agency Brave, the campaign will feature on Television, in print, online and in store and breaks on the 15th July.