Sony - Photokina 2010

September 24, 2010 | Mark Goldstein | Events | Comment |

Sony have most of Hall 5.2 to themselves, with their new range of pellicle mirror SLR cameras taking centre-stage alongside the popular NEX cameras. We spotted a long row of different coloured NEX models which are all colours that aren’t available in the shops yet. In terms of new-at-the-show products, the mockup of the A700 replacement (A77?) that we featured yesterday was generating most interest in press circles, alhough the public seemed more interested in the BMX skills demonstration being used to test the A55 and A33 to their speedy limits. Video and in particular 3D are also being heavily pushed, with spectacle-wearing people browsing photos on Sony’s new 3DTV range.

Update: We’ve added some photos of the vast array of adpapters that allow old lenses to be used with the Sony NEX cameras, plus close-up shots of the 9 proposed NEX colours and hands-on with the new Bloggie Touch.

A virtual tour of the Sony stand and products from Photokina 2010.

Image Gallery

Click on a thumbnail to see the full version.

Your Comments

Loading comments…