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The Sony W220, W210 and S950 are three new additions to the Cyber-shot range of compact digital cameras. Both the Sony W220 and Sony W210 offer 12.1 megapixels, 4x zoom lens, 2.7 inch LCD LCD screen, maximum ISO 3200, Smile Shutter, Face Detection and Intelligent Scene Recognition. The W220 features an Optical SteadyShot stabilisation system and 430 shot battery life, and the W210 has an Electronic SteadyShot system and 370 shot battery life. The entry-level Sony S950 has 10.1 megapixels, 4x zoom lens, 2.7 inch screen, Easy Shooting mode and 330 shot battery life. Sony have also unveiled a new GPS unit kit (GPS-CS3KA) features higher sensitivity, built-in memory card and SD slots and an LCD display. The Sony Cyber-shot W220, W210 and S950 will be available from February 2009 for £176, £157 and £118 respectively.

Sony UK Press Release

London, 8th January 2009 - Great images, great looks, great value: Three affordable, feature-packed new Cyber-shot™ cameras

Cyber-shot™ W220 and W210
12.1 effective megapixels
Carl Zeiss 4x optical zoom lens
Smile Shutter and Face Detection for beautiful portraits
Intelligent Scene Recognition for simplified shooting
30mm Wide angle lens for getting more into your photos
W220 colour options: silver, black and blue
W210 colour options: silver, pink and green

Cyber-shot™ S950
10.1 effective megapixels with 4x optical zoom
SteadyShot for reduced camera shake
Face Detection for beautiful portraits
Large 2.7-inch LCD
Three colour options: silver, pink, black

Three new Cyber-shot™ cameras from Sony make unforgettable images beautifully affordable. Packed with smart features like Smile Shutter and Intelligent Scene Recognition, the Cyber-shot™ W220 and W210 are your passport to gorgeous photos with more fun and less fuss. When real value counts as much as great pictures, the colourful Cyber-shot™ S950 puts unbeatable Sony quality within everyone’s reach.

Cyber-shot™ W220 and W210
Two latest additions to the stylish Cyber-shot™ W Series take the hard work out of capturing amazing images, whatever you’re doing.

Sporting a super-high resolution of 12.1 effective megapixels, the W220 and W210 feature a top-quality Carl Zeiss lens with 4x optical zoom to bring your favourite subjects closer. Both models also feature SteadyShot image stabilisation (W220: Optical SteadyShot). Coupled with high sensitivity (max ISO 3200), this reduces camera shake for crisper pictures when you’re shooting handheld without a tripod.

Smile Shutter captures more happy moments and is great fun to use, it automatically fires the shutter when someone smiles. Adjustable to prioritise children’s or adults’ smiles, it’s perfect for relaxed, informal portraits. Smile Shutter also works in conjunction with Face Detection. This fine-tunes focus, exposure, white balance and skin tones for beautiful portraits.

Both new W-Series models also feature Intelligent Scene Recognition for simpler shooting in difficult conditions. This automatically adjusts camera settings for best results in a range of commonly-encountered situations like backlit scenes or twilight portraits.

Detail-packed pictures can be enjoyed on the large, clear 2.7-inch LCD. High Definition slideshows with music add an extra dimension of fun to viewing your shots - either on the LCD or a connected BRAVIA™ television. PhotoTV HD means even more vibrant, colourful images when the camera is connected to a compatible BRAVIA™ TV (requires optional HD cable).

Cyber-shot™ S950
Available in a choice of stylish silver, pink or black finishes, the easy-to-use Cyber-shot™ S950 is your perfect introduction to the world of beautiful digital images.

Image quality stands out, thanks to a generous 10.1 effective megapixel resolution and powerful 4x zoom lens to bring your subject closer. There’s a large 2.7-inch screen for viewing your shots in comfort. First-time camera users won’t be confused with simple shooting menus and a choice of six easy-to-use Scene Selection modes. There’s also a Easy Shooting mode that simplifies operation while offering helpful on-screen instructions.

Originally introduced on high-end Cyber-shot™ models, enhanced Face Detection can track up to eight faces in a scene, fine-tuning focus and exposure for beautiful portraits. SteadyShot image stabilisation compensates for camera-shake. In tandem with a special High Sensitivity mode (max. ISO 3200), it’s the key to crisp, beautiful images – especially when you’re shooting indoors or in low light without a tripod.

All new Cyber-shot™ models include Picture Motion Browser 4.0 (S950) and version 4.2 (W210 and W220). The latest version of Sony’s image management application simplifies sorting, viewing and searching through photos and video clips stored on your PC’s hard drive. It can even filter by faces using Face Detection Technology. There’s also a wide range of optional accessories available to help you get even more from your Cyber-shot™.

There have been three new designs of soft carry cases introduced to protect the main unit against scratches and dust.  The first a genuine leather case available in four colours (Black, Red, Brown & White) – LCS-CSVA.  The second, a pressed leather case in a different design also in four colours (Black, Blue, Green & Pink) – LCS-CSVB and lastly a casual soft carrying case with six colour variations (Black, Green, Silver, Pink, Brown & Blue) – LCS-CSVC.

A newly developed GPS unit kit GPS-CS3KA can put geotag data to pictures taken by Cyber-shot™ , these can then be viewed on maps with Google Earth™ software and uploaded on major web sharing services.  The key benefits over the previous model are higher sensitivity, built-in memory card and SD slots and an LCD display for enhanced usage.

The Cyber-shot™W210, W220 and S950 are available from February 2009.

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