Meyer Optik USA Opens New Office

May 22, 2015 | Zoltan Arva-Toth | Lenses | 0 Comments | |
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Net SE, the company which took ownership of the Meyer Optik Görlitz brand name in 2014, has opened a new subsidiary, Meyer Optik USA, headquartered in Atlanta. The new office will support the distribution of Meyer Optik Görlitz products in the United States. It will also spearhead the relaunch of the legendary Trioplan f2.8/100 lens, which will contain fifteen steel diaphragm blades, resulting in a circular aperture. The original Trioplan was constructed in 1916 and is recognised for its classic ‘soap bubble’ bokeh. The first remanufactured Trioplan f2.8/100, due to be announced in June 2015, will fit Canon, Fuji, M42, Micro Four Thirds, Nikon, and Sony-E camera mounts. To sign up for updates, visit the website below.

Website: Meyer Optic Görlitz

Meyer Press Release

Meyer Optik USA opens new office ready for relaunch of legendary ‘classic bokeh’ camera lens first made in 1916

- Net SE, the company behind the Meyer Optik Goerlitz brand, opens new headquarters in Atlanta -

Atlanta GA - May 21, 2015 – net SE, the company which took ownership of the Meyer Optik Goerlitz brand name in 2014, has opened a new subsidiary, Meyer Optik USA Inc., headquartered in Atlanta, Georgia.

Meyer Optik Goerlitz (also known as Meyer Optik Görlitz), started manufacturing innovative, high-quality lenses in the German town of Goerlitz (Görlitz) in 1896.

The new Meyer Optik USA office will support the distribution of Meyer Optik Goerlitz products in the United States. It will also spearhead the relaunch of the legendary Trioplan f2.8/100 lens. The original Trioplan was constructed in 1916 and is recognized for its classic ‘soap bubble’ bokeh.

Bokeh is the quality of aesthetic blur in parts of an image which are out of focus. Derived from the Japanese word ‘boke’, meaning ‘blur’ or ‘haze’, bokeh describes the way a particular lens renders out-of-focus points of light. The Trioplan f2.8/100 will contain fifteen steel aperture blades, compared to the six plastic blades in modern lenses. This results in a circular aperture rather than the more common hexagon, allowing the lens to maintain a ‘soap bubble bokeh’ which is pleasant and ethereal to the eye.

Dr. Stefan Immes, Executive Director of net SE said: “The name Meyer Optik Goerlitz has been associated with innovation, precision, durability and quality in the world of photography for nearly 120 years. We’re proud to have revived the brand last year but this next step—to remanufacture one of the classic lenses of all time, the Trioplan f2.8/100—is a very exciting time for us. It’s great to bring back such a highly-regarded and sought-after lens nearly a century after its first appearance. We look forward to bringing the Trioplan f2.8/100 to a new fan base so it can experience a modern take on this classic soap bubble bokeh lens.”

The net SE team have been working on design, testing and prototypes ready for pre-orders of the new Trioplan f2.8/100 in June 2015.

The first remanufactured Trioplan f2.8/100, due to be announced in June 2015, will fit Canon, Fuji, M42, MFT, Nikon, and Sony-E camera mounts. More details are available by signing up for updates at: http://www.meyer-optik-goerlitz.com/sign-up/

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Follow Meyer Optik USA on Twitter (@MeyerOptik)

To learn more about Meyer Optik USA Inc, please visit the website: http://www.meyer-optik-goerlitz.com for updates on the relaunch of the Trioplan f2.8/100 lens, please sign up here: http://www.meyer-optik-goerlitz.com/sign-up/

About Meyer-Optik-Görlitz | http://www.meyer-optik-goerlitz.com

A brand with a proud tradition and reputation for exceptional products, Meyer Optik Görlitz started manufacturing innovative high-quality lenses in Germany in 1896.

In 2014, net SE started manufacturing new lenses under the Meyer-Optik-Görlitz brand in Germany. The new team behind Meyer-Optik-Görlitz is driven to continue the spirit and tradition of this historic brand, and committed to Meyer-Optik-Görlitz’s traditions: high-quality materials, innovative product design and modern manufacturing techniques.

In May 2015, net SE created a new subsidiary, Meyer Optik USA Inc., to distribute Meyer-Optik-Görlitz brands in continental USA. Meyer Optik USA is headquartered in Atlanta, GA.

net SE is a publically listed company (NETK), founded in 1997: http://www.netag.de



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