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Sony Press Release

SAN DIEGO, May 8, 2006 – For the thousands of photographers who take high quality photos, only to let them languish in cameras or PCs, Sony is introducing two ultra-compact PictureStation™ photo printers that are worthy of those precious memories and works of art. Designed for portability and quick set-up, the new PictureStation DPP-FP55 photo printer can easily be brought to parties, family reunions or any photo-worthy event to take, preview and print your photos on site. The bright, built-in 2-inch display allows you to do more than print. You can zoom, crop, eliminate red-eye and adjust color contrast - without a computer - to create pictures truly worth printing and sharing.

“Our new PictureStation photo printers get your pictures out of your camera and into your hands quickly.” said James Neal, director of marketing for Sony Electronics’ digital imaging products. “With the editing capabilities of the DPP-FP55 printer, you can stay home, save gas and still get affordable, photo-lab quality prints, virtually anywhere.”

For consumers who prefer to edit photos directly from their camera, Sony’s other new photo printer, the DPP-FP35 supports the PictBridge ™ standard, so images can be viewed and printed directly from a Cyber-Shot® or other PictBridge compatible digital camera. Connected via a USB cable, this PictureStation printer will also print digital photos from a personal computer.

All Sony PictureStation photo printers use dye-sublimation technology that ensures a continuous color tone for each print. This printing process produces 256 shades for each of three dye colors – cyan, magenta and yellow. Together, this creates 16.7 million distinct colors for each pixel. Once printed, each PictureStation print is sealed with SuperCoat 2 ™ laminate, a durable laminate coating that protects photos from fading as well as making them resistant to water, heat and fingerprints.

Making prints from the PictureStation DPP-FP55 and DPP-FP35 photo printers   costs as little as $.29 per print. Sony offers several print packs of high-quality paper to fit most photo-printing needs. The SVM-F40, F80P and F120 print packs offer 4x6 high quality papers with snap off edges and SuperCoat lamination in quantities of 40, 80 and 120 sheets, respectively.

The DPP-FP55 printer will be available in July for about $150 and the DPP-FP35 model will be available in September for about $100. The SVM- F40P Print Pack is available for $25, the SVM-F80P Print Pack is available for $30, and the SVM-F120P Print Pack is available for $35. Both PictureStation models and the Print Packs will be sold online at sonystyle.com, at Sony Style stores (http://www.sonystyle.com/retail) located in high-end shopping malls throughout the country, and at authorized dealers nationwide.