Sony introduces ‘How-to’ Video Guides

August 11, 2011 | Zoltan Arva-Toth | General | 0 Comments |
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Sony has launched a series of ‘How-to’ guides across multiple platforms, to give customers handy visual guides to getting the most out of their Sony Handycams, Cyber-shot and interchangeable-lens digital cameras. The guides, available via YouTube and a number of major retailers’ websites include easy-to-understand tips and tricks and provide answers to the most commonly asked product related questions. All of the videos are professionally recorded and, where possible, made available in HD. If consumers want to find out even more, each video includes a link to a website where further details are available.

Website: Sony Youtube Channel

Sony Press Release

Sony introduces ‘Howto’ video guides

Discover how to get the most out of your Sony Digital Imaging products

Sony has launched a series of Howto guides across multiple platforms, to give customers handy visual guides to getting the most out of their Sony Digital Imaging products.

The guides, available via YouTube and a number of major retailers’ websites include easy to understand tips and tricks to enhance the Sony product experience and provide answers to the most commonly asked product related questions. The videos are also available via Sony’s BRAVIA Internet Video service, delivered direct to the TV, Blu-ray player or Netbox.

The guides cover all of Sony’s key product ranges, including Digital Imaging, Network Communication, Home Entertainment and Essentials. They also help explain some of the underlying technologies such as HDMI and DLNA, allowing customers to easily understand the features and benefits of their products.

A snapshot of the featured Howto guides including handy tips for your Sony Digital Imaging products include the below among many more:

Capture 3D photographs and video with your new Sony Cybershot or Handycam
Get the benefits of interchangeable lens cameras
Use Bloggie, Picture Motion Browser and Personal Space
Get better results from your digital camera
Learn to shoot photos in low lights

All of the Sony Howto videos are professionally recorded and, where possible, made available in HD. If consumers want to find out even more, each video includes a link to a website where further details are available. This can be accessed via a shortened URL or QR code for smartphones, allowing users to receive product information whenever and wherever they may be.

‘Howto’ content development is based on input from customers, Sony user forums and the Sony support centre.

More HowTo guides are planned and outside of the YouTube channel, the guides will also be used as additional training material for Sony retail staff. Keep an eye on the Sony YouTube Channel for the latest content and product information.



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