Sony NEX-7

August 24, 2011 | Zoltan Arva-Toth | Compact System Camera | 6 Comments |
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The Sony NEX-7 is a 24.3-megapixel compact system camera with an eye-level electronic viewfinder, responsive autofocus and world’s shortest shutter lag. Using the same Exmor APS HD sensor as the Sony A77 and A65 “SLT” cameras, the Sony NEX-7 offers a combination of ultra-high resolution and a sensitivity range of ISO 100-16000. The NEX-7 also features quick, easy control over creative settings via an intuitive new TRINAVI control. Two control dials on the top of the camera are complemented by a control wheel. Pushing the navigation button cycles quickly through various shooting modes, allowing enthusiasts to make adjustments swiftly and easily. The NEX-7 is also the world’s first compact camera that features an XGA OLED electronic viewfinder with approximately 100% frame coverage. In speed priority mode, the NEX-7 captures fast-moving action at up to 10fps (though AF performance remains to be seen). The NEX-7 introduces an Auto-lock Accessory Shoe that supports accessories including HVL-F58AM, F43AM and F20AM Flash, the HVL-MT24AM Macro Twin Flash Kit and CLM-V55 Clip-on LCD Monitor. Also capable of shooting full HD video at either 50fps or 25fps, the Sony NEX-7 will be available from November for about £1000/$1200. A kit comprising the NEX-7 camera and Sony E 18-55mm zoom lens will also be offered, for £1100/$1350.

Sony Press Release

Sony introduces the NEX-7: all-in-one compact interchangeable lens camera with 24.3 megapixel resolution

Supreme imaging plus pro performance and handling coupled with creative options

24.3 effective megapixels Exmor APS HD CMOS sensor
Quick, responsive autofocus and world’s fastest (0.02 sec) release time lag
Quick, versatile new TRINAVI control
High-resolution XGA OLED Tru-Finder™ and built-in flash
Full HD Movie with 50p/25p, manual focus, full P/A/S/M exposure control and improved audio
10fps continuous shooting (Speed priority mode)

Sony takes pro-quality imaging and creative options to new extremes with the easy to use ? NEX-7. Styled in magnesium alloy for strength and premium looks, the NEX-7 weighs a travel-friendly approx. 291g (camera body only).

The NEX-7 features a newly-developed Exmor APS HD CMOS sensor with 24.3 effective megapixel resolution that’s teamed with the latest revision of Sony’s BIONZ image processing engine.

This unique combination of sensor and processor assures ultra-rapid shooting responses, plus flawless image quality with ultra-low noise when shooting still images or Full HD video. Extending from ISO 100-16000, the ultra-high sensitivity range makes it easy to capture clean, low-noise images in dimly lit interiors or at dusk.

Responses are accelerated further by a shutter release lag of just 0.02 seconds – the fastest of any interchangeable lens digital camera in the world. Quick, precise AF is enhanced by new Object Tracking that keeps accurate focus lock on a selected target, even when it’s moving in the frame.

The NEX-7 offers quick, easy control over creative settings via an intuitive new TRINAVI control. Two control dials on the top of the camera are complemented by a control wheel. Pushing the navigation button cycles quickly through various shooting modes, allowing enthusiasts to make custom adjustments and control images with the flexibility of a DSLR camera.

The NEX-7 is also the world’s first compact camera that features an XGA OLED TruFinder™ for precision framing and focusing. This precision electronic viewfinder gives a bright, detail-packed, high contrast view of still images and video, with approximately 100% frame coverage and a wide field of view to rival pro-grade optical viewfinders. On-screen grid lines and a level gauge can be displayed to assist with accurate framing.

The XGA OLED Tru-Finder™ is complemented by a 7.5 cm (3.0”) Xtra Fine LCD that can be angled up to 90° up or 45º down for easy viewing in any shooting position. TruBlack technology assures superb detail and contrast with dramatically reduces on-screen reflections.

At the touch of a button, the NEX-7 shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0)* format also allows users to select 50p or 25p frame rates for beautifully smooth, detailed video footage. As with stills shooting, Object Tracking allows a target object to be selected for accurate tracking AF, even when the subject is moving.

Manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Programme, Aperture/Shutter Priority and all-Manual modes (PASM). Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

In speed priority mode, the NEX-7 captures fast-moving action at up to 10fps – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera.

First introduced on the NEX-C3, Picture Effect simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 introduces an Auto-lock Accessory Shoe, a first for E-mount cameras. Widening opportunities for advanced shooting applications, the shoe supports accessories including HVL-F58AM, F43AM and F20AM Flash, the HVL-MT24AM Macro Twin Flash Kit and CLM-V55 Clip-on LCD Monitor.

Lenses and accessories
The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional Mount Adaptor LA-EA2 allows phase-detection AF with almost all of the A-mount lenses for both still image and video shooting.

The LCS-ELC7 Soft Carrying Case combines a closely-fitting body case and lens jacket in genuine leather to protect camera body and lens from scratches and dust, is released exclusively for NEX-7. It’s complemented by the STP-XH70 shoulder strap in the same material.

The ? NEX-7 ultra-compact interchangeable lens digital camera by Sony is available from November 2011.



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#1 Andre Bogaert

Looks a great camera. My worry is the lens options to make the most of these specifications. The lenses offered by Sony for the other NEX models appear to be not great. I have just looked at the Steve Huff's latest posting which may be the answer,(stevehuffphoto.com)the Zeiss 24 1.8.

10:54 am - Wednesday, August 24, 2011

#2 Zoltan Arva-Toth

It's an interesting lens indeed: http://www.photographyblog.com/news/carl_zeiss_sonnar_t_e_24mm_f_1.8_za/

11:40 am - Wednesday, August 24, 2011

#3 T.j.

This looks like an amazing camera, I have already preordered it and I'm so excited to take it to the field. Cant wait to attach my nokton 50mm 1.1 to this

1:27 pm - Wednesday, August 24, 2011

#4 Ganar Dinero

Finally a NEX with a pop-up flash, actual hotshoe and EVF. However, aside from the Zeiss 24/1.8, there is still no worthwhile E-mount lenses. Good thing there's that adapter with translucent mirror, so that you can use A-mount lenses and still have AF. Though the guy in the video said it will provide more accurate and faster focusing because it uses PDAF, I doubt that's the case. Faster maybe, but not more accurate. If anything, less so because it may introduce fornt/back focus issues especially if not properly calibrated. Still that NEX-7 is nice. Just wish Sony will come out with a few more lenses sooner than later with 1 or 2 fast pan

2:42 pm - Wednesday, August 24, 2011

#5 Low Budget Dave

Sony clearly is headed in the right direction. The only problem I have with my nex5 is that the focus is sometimes a little off. If Sony ever gets around to making a good pancake lens, this will be the camera that Fuji X100 wants to be.

3:55 pm - Wednesday, August 24, 2011

#6 zen billings

i need a small, high performance camera for travel, (back-packing,kayaking, and snow-shoeing), generally for 7-10 days. space and weight critical. this camera comes very,very close to my requirements. ditto on the concern re very limited quality lenses though. guess we all need to wait awhile.

9:34 pm - Monday, October 24, 2011