Sony Unveils Seven New Cyber-shot Compacts

February 28, 2012 | Zoltan Arva-Toth | Digital Compact Cameras | 13 Comments | |
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Sony has introduced seven new digital compact cameras, including the Sony Cyber-shot DSC-HX20V, HX10V, WX100, HX200V, TX20, W690 and H90. The first four models boast Sony’s new 18.2-megapixel Exmor R CMOS sensor, while the other three come equipped with 16-megapixel imagers. The flagship of the new Cyber-shot range is the Sony Cyber-shot DSC-HX20V, which sports a newly designed, compact Advanced Aspherical (AA) lens with 20x optical zoom and fast auto focus, as well as a built-in GPS module. Other cameras with “AA” lenses include the Sony Cyber-shot DSC-WX100, which is billed as the world’s smallest camera with 10x optical zoom, and the Sony Cyber-shot DSC-W690, another 10x zoom model. The longest (30x) zoom is found on the Sony Cyber-shot DSC-HX200V (pictured), which additionally features high-speed AF, 3D shooting and Full HD 50p video. The TX series is joined by the 4x zoom Sony Cyber-shot DSC-TX20, an ultra-slim and stylish yet tough little shooter that is dust- and freezeproof, as well as waterproof down to a depth of 5m and shockproof to 1.5m. Finally, the HX10V and H90 both sport 16x zoom lenses, with the main differences being the slightly different pixel count and a higher-resolution screen and GPS module in the HX10V.

In addition to these seven models, which will be available worldwide, Sony has also announced three apparently US-only models, the Cyber-shot DSC-TX66 (an ultra-thin but not ruggedised compact with a 18-megapixel sensor, 3.3” OLED touchscreen and 5x optical zoom), the Cyber-shot DSC-WX150 with 18 megapixels and 10x optical zoom, and the Cyber-shot DSC-HX30V, which is almost identical to the HX20V except that it additionally features Wi-Fi connectivity.

Update: The Sony Cyber-shot DSC-WX150 is also going on sale in the UK.

Sony Europe Press Release

Zoom in closer with this season’s new Cyber-shot™ cameras from Sony
28 February 2012

HX20V, WX100 and W690 feature advanced AA lens for powerful zoom in super-slim body

  * DSC-HX20V: compact, powerful and perfect for travel with 20x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
  * DSC-WX100: world’s smallest and lightest camera*1 with 10x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
  * DSC-HX200V: ultra 30x optical zoom with effective 18.2 megapixel Exmor R® CMOS Sensor and manual controls
  * DSC-TX20: water/freeze/dust/shock-proof with effective 16.2 megapixel Exmor R® CMOS Sensor
  * DSC-W690: slim and easy to use with 10x optical zoom and 16.1 megapixels
  * DSC-HX10V: 16x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
  * DSC-H90: 16x optical zoom and effective 16.1 megapixels

Big, bold close-ups don’t have to mean carrying a big, bulky camera. With this season’s latest Cyber-shot™ digital cameras from Sony, you can enjoy super-zoom performance and detail-packed images with less to carry.

Clearer, steadier high-zoom images from a compact camera

Making its debut in the Cyber-shot™ HX20, WX100 and W690, an Advanced Aspherical (AA) lens boosts zoom range while allowing a far smaller lens body. The precision optical design adds an extremely thin lens element, increasing maximum magnification without compromising image quality or optical performance. With the WX100, this results in an impressive 10x optical zoom range in a compact camera that’s just 17.5mm thin at its slimmest part.

By Pixel Super Resolution technology (except W690, H90) doubles optical zoom range without sacrificing image quality or resolution. You’ll enjoy detail-packed close-ups – with up to 60x Clear Image Zoom on the HX200V – without the artificial blockiness that mars conventional digital zoom.

Complementing the new cameras’ exceptional zoom performance, Optical SteadyShot now offers enhanced image stabilisation when zoomed-in, both for still and movies. A refined gyro is teamed with optimised processing, adding the right amount of shake compensation for each scene. You’ll enjoy clearer, blur-free stills and videos, even at long focal lengths where camera shake is greatest.

Powerful features to widen creative shooting options

Extra High Sensitivity technology*2 (except W690, H90) expands your photo opportunities, especially in dimly-lit conditions. Maximum sensitivity is now boosted to ISO 12800, giving more opportunities for spontaneous handheld shooting without flash. Thanks to the Exmor R™ CMOS Sensor and high-speed BIONZ processor, noise levels are significantly reduced compared with previous Cyber-shot™ models*3. You’ll see the difference with crisper low-light shots, from atmospheric portraits to interiors.

Spontaneous shooting options are widened further with high-speed autofocus that locks onto your subject in as little as 0.13 seconds in daylight (except W690, H90 and TX20). AF performance is also significantly quicker at 0.20 seconds in dim conditions (for WX100 at 3EV; actual AF speed depends on model and shooting conditions). You’ll be able grab even more of those special moments when other cameras struggle to focus accurately.

Superior Auto Mode (except W690, H90) takes the guesswork out of achieving professional results in virtually any situation. Detecting the current scene and shooting conditions, Cyber-shot™ automatically adjusts exposure and other camera settings for superb images with low noise and high dynamic range.


The new Cyber-shot™ line-up is headed by the compact, powerful HX20V featuring the AA lens and packed with advanced shooting features in a stylish, easy to carry body, making it an ideal travel partner. The highly-efficient Exmor R™ CMOS sensor with 18.2 effective megapixels is teamed with the latest BIONZ processor that assures flawless, low-noise images, even in low light. By processing each area of an image to achieve the optimal balance between noise and details, the advanced noise reduction technology achieves a natural look with reduced noise. Ideal for action-packed scenes, fleeting portraits and close-ups, speedy shooting responses and quick autofocus (approximately 0.13 second in daylight and 0.21seconds in low-light at 3 EV) help you capture more split-second moments.

Other HX20V highlights include 20x optical zoom, AVCHD Full HD 50p video recording for super-smooth footage, artistic Picture Effect modes, 3D shooting and GPS. Advanced manual functions give exceptional creative control over producing beautiful Full HD video and stills.

Also available, the Cyber-shot™ HX10V is an even more accessibly-priced choice for versatile shooting with 18.2 effective megapixels and a 16x optical zoom range.


Just 17.5mm slim (at thinnest point), the beautifully styled Cyber-shot™ WX100 is the world’s smallest, lightest camera*1 to offer a powerful 10x optical zoom range. It’s an ideal travel partner, covering a huge range of shooting possibilities from wide-angle shots to detail-packed close-ups.


With an ultra-powerful 30x optical zoom range and easy DSLR-style manual controls, the HX200V offers big-camera performance with the portability of a compact. It’s a showcase for latest Cyber-shot™ technologies like Full HD 50p video, Superior Auto, high-speed autofocus, Picture Effect, 3D shooting and quick AF speed (approximately 0.13 seconds in daylight and 0.21 seconds in low-light at 3 EV).


Ultra-slim and stylish, the TX20 is your perfect partner for everyday adventures, from skiing to trips to the beach or pool. Resisting water (to 5m), dust, freeze and drops from a height of 1.5m, it’s packed with advanced Cyber-shot™ technologies in a beautifully slim body.


Slim and refreshingly easy to use, the W690 brings distant subjects closer with its impressive 10x optical zoom lens. Enhanced Optical SteadyShot now offers improved image stabilisation that’s effective with both stills and movies. 360 Sweep Panorama lets you grab exciting all-round images at the touch of a button, while iAUTO takes care of adjusting camera settings for great results without fuss.


With a powerful 16x optical zoom range and 24mm wide angle, the Cyber-shot™ H90 handles a wide range of shooting situations, from landscapes to frame-filling close-ups. Your creative options are broadened further with enhanced Optical SteadyShot, iAUTO, 360 Sweep Panorama for exciting all-round views and Picture Effect for impressive in-camera image treatments.

Shoot faster, transfer quicker with the new Experience UHS-I 30MB/s & Expert UHS-I 94MB/s SDHC Cards

The rugged new range of SDHC cards by Sony are ideal for sustained burst shooting, Full HD video and 3D imaging. Resistant to water, x-rays, sweltering summer heat and freezing conditions, they’re perfect partners for the most gruelling photo or video assignment.

The range-topping Expert series can now achieve blazing transfer speeds up to 94MB/s*4 with the growing range of compatible UHS-I hardware, including the SLT-A77 Translucent Mirror camera. Also available for latest Cyber-shot™ models, the mid-range Experience series supports data rates up to 30MB/s*4. Both series come with free download of File Rescue software that allows recovery of accidentally-deleted photo/video files, even in 3D and Full HD.

Constructed with ‘SoRPlas’ Sony Recycled Plastic

The new Cyber-shot™ HX20V is partially constructed using ‘SoRPlas’ (Sony Recycled Plastic), a flame-retardant polycarbonate plastic that contains 99% recycled materials. SoRPlas exhibits excellent strength plus world-leading heat resistance and durability.

The new Cyber-shot™ HX20V, HX200VE, and H90 digital cameras by Sony are available in Europe from end April 2012. The Cyber-shot™ TX20 and W690 are available from mid-May 2012.

*1 WX100 is the world’s thinnest camera among compact digital cameras with 10x optical zoom. WX100 is also the world’s smallest and lightest in this class. Based on Sony data, as of announcement date. 17.5 mm (excluding lens) at thinnest part and 21.6 mm at thickest part.

*2 Realised by combining ‘By Pixel Super Resolution’ with pixel interpolation and superimposing technology. Effects and image details may not reproduce well depending on subject and/or shooting conditions.

*3 Simulated results when compared with Cyber-shot models that employ conventional noise reduction. Based on Sony testing.

*4 Maximum read speed with UHS-I interface.

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Your Comments

13 Comments | Newest Oldest First | Post a Comment

#1 Donnie Biggs

Instead of increasing the number of MP's Sony should have worked on IQ. It's quite poor on HX100V and no RAW so no possibities to improve it. The optics is the same and the MP count has increased, so even worse IQ here because of discrepancy between the resolution of that optics and the sensor.

10:47 am - Tuesday, February 28, 2012

#2 Eyal Gurevitch

That 'thinnest x10 zoom on the market' comment by Sony is outrageous!
They do add in parenthesis -
(measured at slimmest part excluding lens) -
hiding the fact that Canon's ELPH 520 is thinner
all-in-all, including its thicker part,
and still provides a larger x12 zoom.


11:27 am - Tuesday, February 28, 2012

#3 Maddie

sounds great!

9:10 pm - Wednesday, February 29, 2012

#4 ginshaker

i'm so disappionted in the new hx200v,why?because i'm expecting RAW and a hotshoe so that i can atach external flash,in this case i just go with the fujifilm X S-1,that camera is far better than the hx200v.

2:50 am - Monday, March 5, 2012

#5 Pete J

Sony HX20V is definitely the best travel zoom for 2012. Simply amazing. Great zoom, very good photo quality (very decent for a travel zoom), good photos with low light (better than HX9V), amazing (stunning) macro, fantastic video recording (the same quality as HX9V), decent battery life, very good materials... in comparison, its main 2012's competitors, Canon SX 240 - SX 260 and Nikon 9300, are not better in photo quality (about the same quality) and are far worst in video quality (much worst.) Canon's 24 fps in video is just ridiculous. Instead of a film look you get jerky videos. I returned a Canon SX230 for that reason. Canon should definitely do something about it. And Nikon 9300 is worst than both, at least for me. Not good enough. Many people bought the Sony HX9V only because of a much better video quality compared to the rest, especially compared to Canon’s SX 220-230, even if the photo quality was slightly inferior, but the new Sony HX20V not only is still much better in video but it also makes amazing pictures, at the Canon SX 240-260’s level. For real. With regard to the HX20V's main disadvantages, I would say: a) price. Too expensive! You can buy a Canon S100 for that price! B) manual control: still no full manual control. Canon is better in that aspect.

6:07 pm - Sunday, April 8, 2012

#6 George Streissguth

The Sony HX200V has been out for quit a while now. How come you are taking so long to review it?

1:45 am - Friday, April 13, 2012

#7 Barun Dey

Hi all! I'm from Kolkata,India and was interested in buying the HX-9V. Then I came to know about the HX-20V. I've waited for two months but it's still not out yet. Can anyone suggest me whether my wait is worth it or not? And also what'll be the approx. price of HX-20V in India(HX-9V costs around 16,200 INR)? Thanks in advance!!!

6:12 am - Monday, April 23, 2012

#9 RetiredTraveller

I have recently replaced my wife’s Nikon 9100S for a Sony DSC-HX20V due to the poor focusing on the Nikon and average picture quality – I have a Sony DSC-HX9V.
Pros : The DSC-HX20V is a welcome improvement over the DSC-HX9V which in itself is an extremely good camera – regardless of its small size. The DSC-HX20V produces very good still images and stunning movies – as good as or better than dedicated HD movie cameras costing >$2K. The new playback feature of rotating the image on the LCD screen is also a welcome addition as is the new location of the custom button which I dedicate to ISO as used in the P mode. Overall, this is a great camera for a novice or enthusiast and a great travel camera capable of the dual roles of an excellent still camera and an impeccable HD movie camera. Improvement Suggestions : Rear LCD screen is VERY poor in full sun – a screen similar to the HTC mobiles phones (OLED or transflective LCDs ?) is required. USB3 is also needed to speed up the download time from large storage cards. I would also like to see another dedicated button (alongside the Custom button) capable of switching between 4:3 and 16:9 formats – at max resolution – 4:3 for print sizing/older monitors and 16:9 for newer monitors. Flash photography with the DSC-HX20V (Red Eye set to Auto) produced significant red eye effects from head and shoulder photos – disappointing! The Play Back button is recessed too far and difficult to engage. It is disappointing to see Sony include a basic Lithium battery (NP BG1) the NP FG1 Info Lithium battery would have been a better choice as it provides data to the LCD display as to remaining time in minutes.

7:21 am - Thursday, May 24, 2012

#10 RetiredTraveller

As I have had more use of the DSC-HX20V, I find more revelations which potential users – and Sony engineers may need to consider. The all black recycled camera has a cheap feel compared to my DSC-HX9V. The DSC-HX-20V main controls are very difficult to locate in low light such as concerts etc – major controls (Power, Movie,Display and Custom) need a small LED in the middle of the button similar to the Power button – which could be illuminated with low light by an auto sensor or can be set within the menu. These buttons (with the exception of the DISPlay button which has a white boarder) also need a white rough textured ring around each button to make location easier. Use of an ISO greater than 1600 does not produce acceptable results when displayed on my 20” 4:3 monitor. ISO 6400 and 12800 uses a process of multiple exposure stacking - the concept of which is good but the results I feel are only for small prints. The design software design engineers have created a convoluted system of changing the ISO – when a new value is selected, the only way to exit the display is to ignore the persistent ISO display and focus on a subject thereby forcing the ISO display to disappear – even the center button on the main menu selector will not accept a change to a change in value to the camera ISO. This camera has better specs than the DSC-HX9V but using the DSC-HX20V doesn’t leave the impression of significant improvements. I should also alert potential buyers of the service offered by Sony – my DSC-HX9V has just developed a fault - on start up, the lens projected but the protective leaf shutter mechanism would not open to reveal the lens – Sony has lost my returned camera !

2:23 am - Monday, June 18, 2012

#11 Atif Mushtaq Dodhy

Sony DHC HX200V is the best and ultimate so far. Its main feature is its 30x optical zoom. So go get it.

8:52 pm - Friday, August 10, 2012

#12 sagar

please suggest me which camera to buy in between
Canon sx 160 is
Sony dsc h 90/b
Nikon coolpix L 810

11:54 am - Sunday, October 14, 2012


I Got Sony h90 it is the best camera for travel and got some great photos also

7:32 am - Friday, September 20, 2013