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The $19.99 Disposable Digicam

Mark Goldstein | Digital Compact Cameras | August 19, 2004 | 5 Comments

Pure DigitalPure Digital Technologies are set to introduce the world’s first ever disposable digital camera, retailing in the USA for $19.99. Ritz, CVS, Disney World and Longs Drugs are all going to stock the 2-megapixel camera, which somewhat amazingly has a color preview screen and allows you to delete images before you take it to the store for processing (where you will receive a free picture CD along with your prints).

“Jonathan Kaplan says his company can capitalize on the shift. The secret of his business model is not just persuading retailers to stock his product - but an image processor unit as well. It gets hooked up to the store’s minilab to transfer pictures from the camera.

Unlike traditional digital cameras, you can’t connect the Pure Digital camera to a home PC to transfer images. And retailers like that. It brings customers into the store, Kaplan says.”

Kaplan predicts he’ll have sold 500,000 cameras by the end of the year - hmmm, we’ll see…

Website: USAToday - A disposable digital camera enters the market at $19.99

Website: Yahoo Finance



 

Your Comments

5 Comments so far | Newest Oldest first | Post a comment

#1 Josh

It's not disposable, you use it, then take it back to the store where they flick the reset button and then sell it to someone else. Much like the "disposable" film cameras - they just take the film out, send them back to the manufacturer who re-sells them to other people.

1:55 pm - Thursday, August 19, 2004

#2 Zal

I wonder how many photos it holds before you have to off-load it. $20 would be awfully expensive for a 24 or 36 shot camera, but if it holds, say, 200, it might be a good deal. Then, of course, you have to pay for all those prints....

8:14 pm - Thursday, August 19, 2004

#3 olegan

when you can buy a normal 2mp camera for $50 - why waste money on this crap, and then pay lots of money for prints and stuff. Just looked at prices on 2mp cameras:

$53 - Mustek Gsmart Mini 3
$50 - Concord Eye-Q 2040

used ones are even cheaper.

10:22 pm - Thursday, August 19, 2004

#4 Mike

Yeah, exactly. who's gonna keep paying 20 bucks for a 2mp camera when they could pay a little bit more and get something they can keep. All photo places have the little kiosks that you can get photos printed at. Of course, if retailers do it this way, instead of just printing out your really good shots, you'll also have to pay money to get the mediocre shots that you wanna keep for rememberance sake. In addition, its two trips to a place (one to drop it off, one to pick it up--which i guess of course is the reasoning behind this for retailers) It's adding a lot of hassle to the mix and is a step backwards that I can't imagine consumers falling in love with

12:34 am - Friday, August 20, 2004

#5 phule

Uhm. This is the /second/ Single-Use digital camera. Ritz/Wolf had a non-LCD blue version _last year_.

That camera was quickly hacked by hardware guys so that you can off-load the images yourself.

This new one will probably be hacked soon enough.

3:18 pm - Friday, August 20, 2004

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