The Best Camera Is The One That’s With You

September 24, 2009 | Zoltan Arva-Toth | Books | 0 Comments |
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World-renowned photographer and director Chase Jarvis has announced the availability of his newest book, The Best Camera Is The One That’s With You: iPhone Photography by Chase Jarvis, together with an iPhone app called Best Camera and an online community, thebestcamera.com. The book, which is a collection of his iPhone photography, reveals what is possible with an iPhone camera. Available now from Peachpit, Amazon, Barnes & Noble, Borders and other retailers worldwide, The Best Camera Is The One That’s With You: iPhone Photography by Chase Jarvis is priced at $19.99. The Best Camera App, which allows users to creatively edit and share iPhone images via a unique set of filters and effects, is available for $2.99 from the App Store.

Website: The Best Camera

Press Release

The Best Camera Is The One That’s With You: iPhone Photography by Chase Jarvis

New App, New Book, New Online Photo-Sharing Community

BERKELEY, Calif.—(BUSINESS WIRE)—World-renowned photographer and director Chase Jarvis today announced the launch of an ecosystem—the first of its kind, including a new book, a new app, and even a new online community—centered around the idea that The Best Camera Is The One That’s With You. With the new iPhone application “Best Camera App” now available on the App Store, an online photo-sharing community, and a book, this unique project encourages photographers, both amateur and professional, to explore and share their vision with the world. With only an iPhone 3GS in his pocket, Chase has an endless outlet for creative expression, inspiration, and photography at the click of one button. As more than 2 million visitors discovered (in just 72 hours), when Chase Jarvis published his first iPhone gallery, the iPhone is truly capable of creating and sharing interesting and intriguing images.

The App: Best Camera

The Best Camera App allows users to creatively edit and share iPhone images more simply than ever before. There’s a unique set of filters and effects that can be applied at the touch of a button. Stack them. Mix them. Remix them. There are virtually infinite creative possibilities.

The Community: TheBestCamera.com

The Best Camera App also allows users to share their images directly with the world via Twitter, Facebook, email, and http://www.thebestcamera.com, a new online community where iPhone users can contribute to a living, breathing gallery of iPhone photography from around the globe. This virtual exhibition displays images uploaded by Best Camera App users and lets them vote for the images they like.

The Book: The Best Camera Is The One That’s With You

Chase has pulled a collection of his iPhone photography together into an amazing visual journal. Proving the phrase he inadvertently coined, The Best Camera Is The One That’s With You, his new book released by New Riders, part of the Peachpit family of creative imprints, reveals what is possible with an iPhone camera. In The Best Camera Is The One That’s With You, each page displays a beautiful image taken with his iPhone, with Chase sharing inspiring anecdotes.

“For me, this book has become a stake in the ground. With it, I hope to underscore—perhaps even legitimize—the idea that an image can come from any camera, even a mobile phone,” said Chase Jarvis. “Inherently, we all know that an image isn’t measured by its resolution, dynamic range, or anything technical. It’s measured by the simple—sometimes profound, other times absurd or humorous or whimsical—effect that it can have upon us. If you can see it, it can move you. I am proud of the ecosystem we’ve created: this book, this app, and this community. Join us. I look forward to seeing your pictures.”

Best Camera App is available for $2.99 from the App Store on iPhone or at http://www.itunes.com/appstore/.

The book, The Best Camera Is The One That’s With You: iPhone Photography by Chase Jarvis, is now available at Peachpit.com, Amazon.com, Barnes & Noble, Borders, and other retailers worldwide. For more information, please visit http://www.peachpit.com/thebestcamera.

Readers can learn more about the app, the site, and the book at TheBestCamera.com and by following Chase on Twitter, Facebook, YouTube, and via his blog, chasejarvis.com/blog.

About The Author

A beacon of creativity with boundless energy, Chase Jarvis is well known as a visionary photographer, director, and social artist. He is widely recognized for re-imagining, examining, and redefining the intersection of art and popular culture through still and moving pictures. While commercial work for brands like Nike, Pepsi, Volvo, Reebok, Apple, and Red Bull have earned him recognition from the International Photography Awards, The Advertising Photographers of America, Prix de la Photographie Paris, and numerous other industry buzz centers, his recent push into personal work and fine art has rapidly gained the attention of curators and art critics, mainstream audiences, and celebrity circles worldwide. The online hub for Jarvis and his work is at http://www.chasejarvis.com.

About New Riders, an imprint of Peachpit

Berkeley-based New Riders is the internationally recognized design and photography imprint of Peachpit, Peachpit has been publishing the industry’s best-selling books on the latest in graphic design, new media, Web design and development, digital video, digital lifestyle, and all-things Mac-related since 1986. Its award-winning books feature authors who are at the top of their field, pioneering new techniques and new approaches. It is the home of the internationally recognized Visual QuickStart Guide series, the publishing partner for Adobe Press, Kelby Training/NAPP, Apple Certified and others. Peachpit is part of Pearson (NYSE: PSO), the international media company. Pearson’s primary operations also include the Financial Times Group and the Penguin Group. Learn more at http://www.peachpit.com and www.pearson.com.



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