Bringing Print to Life

July 5, 2013 | Zoltan Arva-Toth | General | Comment |

The British Journal of Photography (BJP) has released a video entitled Bringing Print to Life. Established in 1854, the BJP is Britain's longest running photography journal , and recently launched an easy-to-use iPad version, a bespoke iPhone edition and a universal iOS app. The stylish video below explains what the journal is all about, and how viewers can get involved.

BJP Press Release

More than 150 years of photographic excellence – now available on the iPad

The world's longestrunning photography magazine is now available as an app, created bespoke for the iPad.

Tailormade for the iPad’s unique digital environment, making full use of its tactile navigational tools and spectacular, backlit display, the app transforms BJP's acclaimed mix of arresting imagery, elegant design and thoughtprovoking articles, truly bringing the magazine to life on a digital screen for the first time. Created by our inhouse designers using the Mag+ platform, the BJP app gives readers the highlight features of our print editions together with extra features, photos and a raft of new multimedia and video content, including a moving image cover created by New Yorkbased artists Reed+Rader.

Along with its highimpact imagery, the BJP app provides indepth analysis of the latest visual trends, compelling interviews with the world’s leading photographers, spotlights on new talent and reviews of the latest gear. Maximising the iPad’s video capabilities, it incorporates unrivalled coverage of the emerging HDDSLR video market, bringing together the best from stills photography and motion technology. Uptotheminute live news from BJPOnline is also accessible at just the click of a button, and users can share articles via email and social media.

The app is the culmination of nine months' research and development by a team led by BJP’s art editor, Mick Moore, working to a brief set by editor Simon Bainbridge, who states: “We’ve been undergoing something of a renaissance over the past 18 months, transforming our 157yearold weekly printed journal into a heavyweight monthly magazine that makes no compromise for quality, and then overhauling our website, focusing it on daily news and observations. In many ways, the iPad brings us full circle, allowing us to truly bring our features to life on a digital screen for the first time, and of course we are no longer restricted by the confines of paper and print, so we have packed it full of content.

“And what great timing, the tablet revolution, because it coincides with another – the convergence of still and motion images, which gets special focus in our first issue. Traditionally, magazines about filmmaking have one obvious flaw – you can’t show moving
images. Here, our only restriction is bandwidth.”

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