The Macallan Launches ‘The Last Word’ Photography Competition
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Single malt whisky brand The Macallan has announced a photography competition ‘The Last Word.’ Starting today, photography aficionados around the world will be able to upload a portrait they have taken with one word - ‘The Last Word’ - capturing the mood of their photograph. Each week one portrait will be chosen as ‘The Last Word of the week’ which will become Macallan’s Facebook profile picture for the following week. Prizes will be awarded monthly leading up to a final selection of winners as chosen by esteemed judges from the Royal Photographic Society. To enter the competition, visit the website below.
Macallan Press Release
The Macallan launches ‘The Last Word’ photography competition in celebration of the Masters of Photography: Annie Leibovitz
12.06.12: Following the launch of the Masters of Photography: Annie Leibovitz Edition, The Macallan, the luxury single malt whisky, today announces a photography competition ‘The Last Word’ marking the third in its prestigious Masters of Photography series.
Celebrating Annie Leibovitz’s world famous portraits, from Tuesday 12th June, photography aficionados will be able to upload a portrait they have taken with one word - ‘The Last Word’ - capturing the mood of their photograph. The theme ‘The Last Word’ reflects The Macallan’s standing as the last word in luxury; the ultimate Scotch for the most memorable drinking occasion.
Showcasing the photographic talent of The Macallan fans around the world, The Macallan Masters of Photography website, www.themastersofphotography.com, is a global platform which will both profile the photographs submitted and allow users to vote on the portraits – entrants to the competition will also be able to share their work through Twitter, Facebook and Google+ and there will also be a dedicated Pinterest board.
Each week one portrait will be chosen as ‘The Last Word of the week’ which will become Macallan’s Facebook profile picture for the following week. Prizes will be awarded monthly leading up to a final selection of winners as chosen by esteemed judges from the Royal Photographic Society. The judges, Roy Robertson Hon FRPS, President of The Royal Photographic Society, Leo Palmer FRPS FPSA MPSA and Vanessa Slawson FRPS FBPPA ASWPP AFIAP DPAGB, will also provide their top tips on how to take great photographs. Monthly prizes include the ‘making of’ book that details the collaboration between Annie Leibovitz and The Macallan; and a pewter hipflask encased in leather. The overall winner will receive a photography themed visit to the home of The Macallan.
This is the second year that The Macallan has run a photography Master Class celebrating its Masters of Photography series. Last year’s competition was judged by the 2nd Master of Photography – Albert Watson, with over 7,000 entries and nearly 100,000 votes received.
The Macallan Masters of Photography series features exclusive collaborations, conjoining the art of whisky making with the artist’s interpretation of the world of The Macallan. This year, Annie Leibovitz has interpreted the four single cask variants released for the first time and created four powerful images, using Scottish actor Kevin McKidd as her leading man. Leibovitz captures the brilliance of a moment where everything comes together, showcasing the stature of whisky as an icon of taste and masculinity and confirming The Macallan as ‘The Last Word’ in luxury.
To enter the competition, please visit www.themastersofphotography.com.