Thule Group Signs Up for Photography Show

February 24, 2014 | Zoltan Arva-Toth | 0 Comments |
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Thule and Case Logic have joined the list of exhibitiors at The Photography Show, a new event dedicated to the imaging industry taking place at Birmingham’s NEC between Saturday 1 and Tuesday 4 March 2014. Available for a hands-on demonstration from Thule experts at the show, the Covert Collection is Thule's next-generation "smart" camera bag line. The key features that make the Covert Line unique are Thule’s SafeZone removable camera pod system with dual density padded bottom, origami-inspired divider system that folds around the smallest to largest pieces of gear for custom fit and protection, durable and water resistant, two-tone Oxford material. In addition to the Thule line-up, there will be an extensive collection of Case Logic camera bag collections on the stand, including the brand-new, award winning Luminosity Medium DSLR Split Pack. Do note that PhotographyBlog readers can purchase tickets to The Photography Show at substantially reduced prices using an exclusive discount code valid until 28th February.

Thule Press Release

Thule Group – The Latest Brand to sign up for The Inaugural Photography Show

The Photography Show welcomes Thule and Case Logic, marked under the global outdoor company – Thule Group, as the latest major brands to exhibit at the inaugural show.

This year’s Photography Show sees continuing growth for Thule and Case Logic UK. A growing range of products and at the forefront of design and innovation, Thule and Case Logic are proud to be showcasing their range of award winning DSLR camera bags and daypacks on stand (D40 – Hall 11).

At the beginning of the year, Thule – one of the world’s leading and award winning outdoor brands, revealed their next generation smart camera bag line – the Covert Collection. Available for a hands-on demonstration from Thule experts at the show, its design quality is at its core. The key features that make the Covert Line unique are Thule’s SafeZone™ removable camera pod system with dual density padded bottom, origami-inspired divider system that folds around the smallest to largest pieces of gear for custom fit and protection, durable and water resistant, two-tone Oxford material. 

The Thule Covert collection consists of four unique and stylized camera bags with the functionality and durability to support an urban photographer chasing the perfect shot though the city or on weekend excursions.

For those unfamiliar with the company or its range of products and service, Case Logic is a global leader in bag solutions and is known for their cleverly designed smart bags for laptops, cameras, tablets & small portable electronics. In addition to the Thule line up, there will be an extensive collection of Case Logics camera bag collections on the stand, including the brand-new, award winning Luminosity Medium DSLR Split Pack with its adjustable foam walls and dividers which enables you to custom design storage for your DSLR camera, and up to 4 lenses of flash and accessories. The inspired split-pack design, durable ripstop nylon and oversized zippers will keep your favourite gear protected and allow you the freedom to take it wherever you go.

There will be live demonstrations throughout the day, hands on opportunities, expert help and plenty of opportunities for questions and answers.

With such cutting edge products, it’s easy to see why Thule and Case Logic were awarded the prestigious iF Product Design award in 2013 and 2014.

Thule Group will be showcasing the Covert collection for the first time before it officially goes on sale: Darren Long, Head of UK Sales for Outdoor & Bags at Thule UK, says, “We are delighted to be exhibiting at The Photography Show and believe the exciting mix of interactive features and education will really appeal to photographers across the board. The Thule Group will be showing the professionally-inspired camera bags as well as the expanded line of lenses and accessories as well as the newest members of our award winning compact line up.”

“We are particularly excited to have the Thule Covert Collection at the show ahead of its official release, giving customers an exclusive sneak preview.”



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