Trafalgar Sun Brightens Up London

January 23, 2012 | Mark Goldstein | Events | 2 Comments |
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The Trafalgar Sun is a new public art installation in central London. The Trafalgar Sun, which took six months to create, is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space. Photography Blog was there to witness this impressive spectacle - Londoners can see it for themselves until 7.33pm this evening.

Tropicana Press Release

New Public Art Installation Shines Light on Winter Blues

Today, dawn broke an hour early in central London after a 22m Sun was raised over Trafalgar Square, at 6.51am. The spectacular sight is a new public art installation designed and built by the UK’s leading artists’ collective Greyworld.

You can see the amazing event, which goes on until 7.33pm this evening, here: http://www.youtube.com/watch?v=k86xpd26M2g

The Trafalgar Sun has been commissioned by fruit juice experts Tropicana to launch their Brighter Mornings campaign, which aims to cheer up consumers during one of the most miserable times of the year.

As part of the campaign, members of the public have been invited to come down and blow away their winter blues by bathing under the sun’s warm, mood boosting glow, with over 250,000 people expected to see the unique installation throughout today.

Tropicana spokesperson, Pete Charles, said: “Sunlight is something many of us crave mid-winter. We hope that this stunning art installation will both amaze and enthuse those who see it, whilst brightening their mornings on a miserable January day. We hope people will be able to come down, relax in our deckchairs and enjoy a glass of Tropicana whilst watching the spectacular sunrise. The perfect start to a January day.’

The Trafalgar Sun which took six months to create is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.

Andrew Shoben, founder of Greyworld said: “There are very few moments more spectacular and uplifting than watching an early morning sunrise. We have tried to capture the evocative nature of this natural phenomenon with the Trafalgar Sun, which has been unveiled to help boost the mood of those who experience our latest piece of public art.”

The Tropicana Sun art installation will set at 7.33pm this evening, extending the daylight in Trafalgar Square by an additional three hours.

Those people who aren’t able to make it down today can watch a video of the Trafalgar Sun at facebook.com/TropicanaJuices

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#1 Steve

Global warming as an art form.

5:49 pm - Monday, January 23, 2012

#2 Tim Speed

Really!?, We have been using large round light sources for night shooting in Hollywood for years. http://skylightballoon.com/

7:20 pm - Monday, January 23, 2012