Instagram Embraces Landscape and Portrait Formats

August 28, 2015 | Zoltan Arva-Toth | Software | 2 Comments | |
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In its most important move since the company' acquisition by Facebook, Instagram now allows users to share photos and videos in both portrait and landscape formats, in addition to the much loved/hated square. "Square format has been and always will be part of who we are," the company said in a statement. "That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram... We’re especially excited about what this update means for video... which in widescreen can be more cinematic than ever." Instagram has also announced that from now on, all filters will work on all types of media, with intensity adjustments now available on videos as well as stills.

Instagram Press Release

Thinking Outside the Square: Support for Landscape and Portrait Formats on Instagram

Today, we’re excited to announce that — in addition to square posts — you can now share photos and videos in both portrait and landscape orientation on Instagram. Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.

We’re especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever. While we’ve historically had separate filters for photos and for videos, all filters will now work on all types of moments. You can also adjust the intensity of filters on videos, too.

We continue to be inspired by the creativity and diversity of the Instagram community, and we can’t wait to see what you create next.

To learn more about the changes in today’s update, check out the Instagram Help Center.

Instagram for iOS version 7.5 is available today in Apple’s App Store, and Instagram for Android version 7.5 is available today on Google Play.



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