X-Rite has announced partnership with SmallHD, the creator of durable production monitors for creative professionals. Within the framework of this partnership, SmallHD will bundle X-Rite OEM i1Display Pro (pictured) with their first-ever line of daylight-viewable, FullHD display models 1703HDR, 2403HDR and 3203HDR. “We are very excited to have our OEM i1Display Pro bundled across the new line of SmallHD Production-Monitor displays to enhance viewing accuracy. The announcement aligns with SmallHD's recently released larger daylight-viewable HDR production monitors,” said X-Rite Vice President of Product Marketing Chris Winczewski. “The partnership with SmallHD demonstrates our focused commitment for the expansion of X-Rite’s photo and video products into the video, filmmaking and broadcast markets.”

X-rite Press Release

X-Rite Announces Partnership with SmallHD

Industry acclaimed i1Display Pro Brings A More Accurate Colour Viewing Experience To SmallHD Production-Monitors

Grand Rapids, MI – May 5, 2016 – X-Rite Incorporated, a global leader in colour science and technology, with subsidiary Pantone (www.xrite.com) today announced partnership with SmallHD (www.SmallHD.com), the creator of durable production monitors for creative video, filmmaking, and broadcast professionals. SmallHD to bundle and support industry acclaimed X-Rite OEM i1Display Pro to seamlessly manage colour calibration for their first-ever line of daylight-viewable, FullHD display with flexible power production-monitor models 1703HDR, 2403HDR and 3203HDR.

As a design, manufacturer and distributor, SmallHD seeks to continue being an innovator, leading the oncamera monitor industry by bringing filmmakers affordable quality, durability and functionality to their professional-monitor displays. Known for outstanding customer support, SmallHD is driven by the needs and requests from their customers and filmmakers alike.

“It’s an exciting time to be a filmmaker, as camera technology evolves more rapidly than ever before. With demand for visual content at an alltime high, so is competition. The modern filmmaker needs confidence in knowing if the shot is in focus and that the colour being displayed is accurate. It’s working more efficiently than ever before and having fun in the process. Our production monitors boost the confidence for content creators that find themselves in various indoor/outdoor shooting environments.” states SmallHD CEO, Weston Phillips. “Our partnership supporting X-Rite i1Display Pro for our new line of production displays, including our firstever line of daylight-viewable HDR production monitors, supports our commitment to give customers a more accurate, professional colour viewing experience.”

With a century of colour theory science behind the X-Rite brand, the i1Display Pro is the ultimate solution for creative professionals who demand speed and flexibility to attain colour accuracy. Accurate colour representation on screen is paramount for the video and film industries, the i1Display Pro delivers fast measurement speed and unrivaled colour accuracy on all modern display technologies. These benefits are especially important whether capturing or editing footage. i1Display Pro includes video colour standards, for a more accurate colour workflow.

“We are very excited to have our OEM i1Display Pro bundled across the new line of SmallHD Production-Monitor displays to enhance viewing accuracy. The announcement aligns with SmallHD recently released larger daylight-viewable HDR production monitors,” said X-Rite Vice President of Product Marketing Chris Winczewski. “The partnership with SmallHD demonstrates our focused commitment for the expansion of X-Rite’s photo and video products into the video, filmmaking and broadcast markets.”

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