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While Casio has been in the consumer electronics business since the company was founded in 1957, their first Exilim digital camera reached market fairly recently in 2002. Expanding upon their "card", "zoom" and "high speed" camera product lines, the company has recently introduced the "G" or "endurance" line with the EX-G1 compact digital. The G1, billed as the world's slimmest shock-resistant digital camera, builds upon Casio's earlier forays into durable products with watches and mobile phones.
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