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Olympus pretty much invented what we now call the super-zoom digital camera, launching the ambitious C-2100UZ (Ultra Zoom) in 2000. That camera featured a 1.9-megapixel sensor, a 10x zoom lens (38-380mm equivalent) and an early optical image stabilisation system. It was big, heavy, expensive and not massively popular, but it set a standard for the market sector that persists to this day. Despite serious competition, particularly from Fujifilm and Panasonic, Olympus has managed to maintain a strong presence in the super-zoom market, with models such as 2007's SP-550UZ and last year's SP-570.
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