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The Sigma SD1 is that company's long-awaited APS-C sized camera using a Foveon X3 sensor. The camera was first shown at Photokina in late 2010 and started to ship in June, 2011. Its launch created something of a furor because the company had telegraphed that it would come in at under $2,000, yet when launched the list price was USD $9,700. This quickly slipped to a street price of $6,899, but still much more than anyone had expected or wanted it to cost. I wrote about this at the time in an essay titled Rationalizing The Irrational. I'll have more to say about the camera's pricing later in this report.
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