ArcSoft has released the “Whip Social Album” mobile application. The free app allows users to quickly create and share photo albums, using customised templates. Whip allows users to choose up to 24 photos for each album. Once the photos are selected, the album is automatically generated with just one tap. After that, users can select one of nine available templates that include background music from “indie” bands, and offer the opportunity to caption and edit each photo. Additionally, ArcSoft’s proprietary image editing technology built into Whip enables users to enhance their photos in a number of ways. Downloadable from iTunes, the app is also available on the Windows 8 platform.