Blurb has announced a new version of its easy-to-use ebook editor that allows authors to add video and audio to their iPad-compatible electronic books. “We have effectively turned digital storytelling on its head,” said Eileen Gittins, CEO and Founder, Blurb.co.uk. “You’ll get the familiar structure and narrative of a book, plus the freedom to add multimedia to create a richer, non-linear storytelling experience.”