Fujifilm USA has launched the “Best Photo Book Promotion Ideas Ever” contest for professional photo-finishers. The aim of the contest is to share their unique, persuasive ideas for promoting photo books in order to drive trial. Whether the idea was already the centerpiece of a successful retail photo book promotion or a new idea that has not yet been promoted, all entries are encouraged. The contest runs through 31 October. One Grand Prize winner will receive a cash award of $2,500, the first and second place winners will each receive $1,000. The winners, as chosen by a panel of business and marketing experts, will be announced in early December.
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