NYC-based AC Gears have recently released the 3-megapixel Bonzart Lit Digital Camera for $39.99, with plans to introduce a waterproof case before the holiday season. Targeted at beginners, children and toy camera collectors, the funky Bonzart Lit has been a huge hit in Japan, selling out within the first few weeks of its debut. AC Gears are now bringing it to the US market. “The Bonzart Lit is a great gift idea for artsy kids or to add to your personal collection," said Kohn Liu, founder of AC Gears. "At $40, it’s really a break-through price point for the digital camera category."