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Friday, April 19, 2013

Budweiser Introduces Football Phoneographers

FA Cup sponsor Budweiser has appointed two 'Phoneographers' - amateur photographers who shoot solely on smartphones - to become the tournament's first official "social reporters" capturing, editing and sharing all the action from the Semi-Finals. The lucky Phoneographers, Oliver Nielsen and Ope Odueyungbo, will shoot pitch-side alongside professional sports photographers, getting a perspective of the game that an amateur photographer can only dream about. Their images will be shared on Twitter under the hashtag #tothedream. Football fans can also Tweet their own FA Cup photographs by following @BudweiserUK and using #tothedream for the chance to have it appear in a Budweiser fan film TV advert, which will be played during The FA Cup with Budweiser final on 11 May.

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