Canon Europe is participating in a number of initiatives as part of its official sponsorship of London Fashion Week and London Fashion Weekend. Highlights of the Canon initiatives are captured in behind-the-scene insights revealed in a series of Canon video interviews by seasoned fashion blogger Andy Torres from StyleScrapbook.com. Leading professional photographer Clive Booth also explains what it means to be a fashion photographer and the creation story behind British designer Henry Holland’s look book. Canon will also provide a range of photography opportunities and experiences to student photographers and the 2012 winners of the Canon Professional Services’ ‘Best Shot’ competition. London Fashion Week (15-19 February) is the biggest event on the British fashion calendar, with over 5,000 visitors at this year’s event. It is followed by London Fashion Weekend (21-24 February) London’s largest and most exclusive designer shopping event open to the public biannually.