? PhotographyBLOG - Photography News, Reviews, Articles, Gallery, Forums, Film and Digital
PhotographyBLOG


Newsletter Competition

LATEST REVIEWS

Sony Cyber-shot T77
Sony Cyber-shot T700
Sanyo HD2000
Autodesk Stitcher
Panasonic DMC-FS25
Portraiture 2
Olympus E-30
Sony A900
Olympus SP-565 UZ
Genuine Fractals 6

All Reviews
Best Digital Cameras

LATEST COMMENTS

Mitakon 50mm f/0.95 for Sony
Date: Apr 18, 2014
Name: Absinthia Stacy (Anastasia Roupakioti), Peristeri

Sony QX10 and QX100 Firmware Update 3.00
Date: Apr 18, 2014
Name: Absinthia Stacy (Αναστασία Ρουπακιώτη) from Perist

United States Digital Camera Market 2014-2018
Date: Apr 18, 2014
Name: Χρυσάνθη Λυκούση (Kazumi Santos)

Did Hungary Just Kill Photojournalism?
Date: Apr 18, 2014
Name: Αναστασία Ρουπακιώτη (Absinthia Stacy)

Win a Booq Python Bag!
Date: Apr 18, 2014
Name: Jack Bakee

Fujifilm Launches New X-T1 Accessories
Date: Apr 18, 2014
Name: aveinfosys

Royal Photographic Society Awards 2013 Winners Announced
Date: Apr 18, 2014
Name: Kieron Smith

Digital CameraMart
Date: Apr 18, 2014
Name: Jon Moorhouse

Panasonic UK Launches Lumix G Promotions
Date: Apr 18, 2014
Name: TechCart

Klarstein Mini Projector Winner
Date: Apr 18, 2014
Name: Pico Projector

Latest Threads

MOST COMMENTS

Panasonic DMC-LX1 Announced (796)

Kodak Easyshare Z981 (507)

Panasonic Lumix DMC-LX2 (481)

Ricoh Caplio R3 Announced (422)

Panasonic DMC-FZ30 Announced (361)

Fujifilm Finepix E550 Review (262)

Sony DSC-H5 and Sony DSC-H2 (239)

Canon G7 (227)

Samsung S800, Samsung S600 and Samsung S500 (209)

Canon EOS 400D (188)


ARCHIVES

April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013

Latest News Stories

AFFILIATES

Digital Photography Blog
Digital Wedding Forum
Everyday Eye
Mark Goldstein
Mobile Phones
ShutterPoint
 

Friday, June 28, 2013

Carl Zeiss to Label its Lenses Simply ‘ZEISS’

Via its official blog, Carl Zeiss has announced that it "will... label its lenses differently: Carl Zeiss will become ZEISS." Throughout its long history, Carl Zeiss has used various labels on its lenses. From the 1920s, the moniker "Carl Zeiss Jena" would appear on a variety of its products. After WW2, some of the company's employees established a new factory in Oberkochen, West Germany, and adopted a new label with the inscription "Carl Zeiss," while the East German factory located in Jena continued to brand its products "Carl Zeiss Jena." After several, often long-winded international lawsuits, the West German factory dropped the founder's first name, Carl, from its logo; while in the US - where the Oberkochen-based company was granted exclusive use of the name "Carl Zeiss" - the East German factory's produts were relabelled "aus Jena." The reunification of Germany brought about a merger of the two Zeiss firms, and a new company logo was created - but the branding of the photographic lenses continued to differ from that of the firm's other products (such as eyeglasses and microscopes). Now the company decided that it will use only the ZEISS logo on the front ring of its lenses. "The changeover for the lenses will take place at the family level: existing lens families will not be changed after-the-fact, but future families will be labelled with ZEISS," the company said in a statement. "The first family to introduce this change is the ZEISS Touit lenses."



 



Pixmania Logo

Discover a wide range of digital cameras at low prices. Buy cheap cameras from Sony and Canon. Share your photos thanks to digital photo frames.


Varnam Logo

Varnam offers digital photo frame with built-in memory & battery.




© Copyright 2003-2008 Photo 360 Limited
Best Viewed at 1024x768 Screen Resolution