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Friday, September 06, 2013

Cokin Rethinks its Creative Filter System Brand Identity

Cokin has unified all its existing creative products (A Series, P Series, Z-Pro Series and X-Pro Series square filters) under the new range name "Creative Filter System." Additionally, the company has devised new size markings borrowed from the clothing industry, new pictograms, packaging and colour coding for the products. Their new SlidePack is billed as "a revolutionary and environment-friendly" packaging solution that is approximately 55% smaller and 60% lighter than the previous one. Moreover, the design of SlidePack prevents the filter from dropping out unexpectedly. The first product line-up to adopt the new packaging is the P Series (now called the M size range).

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